Mobile Magazine Publishing
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Transcript of Mobile Magazine Publishing
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Most magazines have terrible ratings in the App Store(few rank higher than 2 stars)
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a little bit about me
What happens when you mixan architect with a jazz musician?
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1. The Reading ExperienceContext & Behaviours
2. The Numbers Are OutMobile Usage Statistics
3. The Hardware The devices we love to hate
4. The SoftwareThe good, the bad & the unusable
5. The businessDigital options & business models?
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Understanding
Context(Why Mobile?)
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We readas a ritual
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We wantour magazineson the go
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Reading when we can...
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We readwhere we can
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Sometimeswe like to read alone
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or we read socially
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To create the best reading experiencewe must understand
how peopleare reading Here are some behaviourswe should think about
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We scan& browse
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we are drawnto imagery
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jump from publication to publication
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& cross-referencing
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we take notes
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we highlight
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and we bookmark
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Defining Digital?
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Are readers ready for digital content?
The Numbers Are Out Mobile Usage Statsistics
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The Hardwarea look at mobile devices
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iPhone
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Android phone
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iPad
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kobo
Kobo
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kindle
Kindle
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Where and when are these devices being used?
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Kindle
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Is Apple the silver bulletthat publishers have been
waiting for?
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The iPad is a game-changerbut not for the reasons you’ve been told
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NativeApplications
ProprietaryPlatform dependentProgrammed in:Apple: Objective -CAndroid: JavaWindows: Visual BasicRegulated Marketplace?
Mobile Web Applications
Standard Web technologyPlatform agnosticProgrammed in: HTMLCSS & Javascript Free press
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Native App Benefits:pay per downloadbetter access to hardware(camera, sensors, microphone)access of user datatraditional control over designprocessor performancemulti-touch functionality
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Native App Disadvantages:Expensive Development costsApple's inconsistent App Store ApprovalApple's 30% cut of salesCost of Upgrade maintenancePlatform dependent
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Magazines as paid apps don’t seem to be panning out
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Numbers are down.
http://gizmodo.com/5720597/magazines-doomed-once-again-as-ipad-sales-slump
Magazine September 2010
November 2010
Wired
Vanity Fair
Glamour
GQ
31,000
10,500
4,301
unavailable
23,000
8,700
2,775
11,000
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AppStore Observations
Major complaints mentioned in the reviews section are: • slow downloading • unintuitive or annoying navigation • you’re just getting scans of the printed book.
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Unreasonable Downloads
Downloading issues over 200mgs are a major obstacle. "I waited an absolutely deadeningly long time for the Kayaking magazine to download all its page spreads, AND it forced me to download a product guide edition before I got to see the real content."
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Lost in Translation
Many high-profile magazines are built using Adobe’s Digitial Publishing Suite, which takes InDesign layouts as PDFs and wraps them up as an App, providing a standardized swiping navigation.
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Let’s look at some examples of the App approach:
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Case Study:
Time Magazine
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Page-turning digital editions systems leave something to be
desired in terms of UX
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User Experiencea user-centered design approach
is crucial part of this equation
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Periodicals approach publishing like Website producers -
responsive and agile
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Publications are SocialHow are you encouraging that?
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What about the Web? Let’s look at some examples...
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Geist Magazinefollowing web standards &
appropriate design decisions
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Case Study:
Flipboard: a hybrid approach
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think strategicallyin these directions:
What would mobile reading look like for my magazine? How can I use web as platform to achieve that? How do I manage digital and print at same time? Does going digital mean selling/delivering your content on a digital platform? Why does a digital workflow make sense?even if you’re not publishing to the web
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Where's the Business Model?