Post on 18-May-2015
description
©2012 SugarCRM Inc. All rights reserved.
Mobile
How Mobility Supercharges CRM Adoption
©2012 SugarCRM Inc. All rights reserved.
Mobility Supercharges CRM Adoption Mobile devices are changing the way people live and work.
Meanwhile, CRM still suffers issues with adoption. With a little planning and the right tools, mobility can offer you a path to faster and more widespread adoption than ever before. This session will offer a view of the role mobility plays in your CRM arsenal, how to
achieve strong mobile CRM adoption and how this affects adoption in the office, and the expected additional ROI that a
strong mobile strategy can deliver.
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
Know Your Speaker
Erin Fetsko Sales Engineer | Product Evangelist | Partner Enablement SUGARCRM Inc.
@EbullientErin
erin@sugarcrm.com
SapientSalesman.com
EbullientErin
bit.ly/buyersjourney
LinkedIN.com/in/erinfetsko
Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.
Agenda
©2012 SugarCRM Inc. All rights reserved.
Mobile Landscape
Traditional CRM Adoption Hurdles
Mobile's Impact on CRM Strategy
Supercharge your CRM
©2012 SugarCRM Inc. All rights reserved.
Share Your Thoughts
@EbullientErin #SCON12
©2012 SugarCRM Inc. All rights reserved.
Mobile Takeover
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
How are you connected?
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Cloud is Critical
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Browser Stats
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
App Overload: Changes Expectations
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
2012 Trends
• Location Based Services
• Social Networking
• Android Continues to Eat Apple
• Mobile Commerce
• Bandwidth Hungry Apps Accelerate 4G
• Business Applications
• Mobile Search
• Mobile Video
©2012 SugarCRM Inc. All rights reserved.
Traditional Adoption Hurdles
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Too Much Too Quickly
©2012 SugarCRM Inc. All rights reserved.
• Process Improvements o Change
o Automation
• Technology Modernization o Location
o Interface
• Habitual People
Tweet: #SCON12
Ambition can't trump evolution
©2012 SugarCRM Inc. All rights reserved.
What Process? Manual. Managed. Defined. Optimized.
Tweet: #SCON12
Poor Design and Planning
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Protest
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Management
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Perfectionism Driven Rigidity
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Ignorance
©2012 SugarCRM Inc. All rights reserved.
Mobile's Impact on CRM Strategy
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
The Lazy Factor
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Design
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Instant Gratification
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Freedom
©2012 SugarCRM Inc. All rights reserved.
Supercharge Your CRM
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Change Management
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Socialize. Sell. Teach.
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Corporate Alignment
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Use a Variety of Tools
©2012 SugarCRM Inc. All rights reserved.
As you leave...
©2012 SugarCRM Inc. All rights reserved.
Tweet: #SCON12
Drive Success
©2012 SugarCRM Inc. All rights reserved.
• Mobile continues to change how we do business o Adapt to modern expectations
o Adopt a mobile strategy
• CRM drives strategic initiatives o Design with the solution in mind
o Stay Flexible
• Empower your team
• Respect the
human factor!
©2012 SugarCRM Inc. All rights reserved.
Thank You! Comments? Compliments? Criticisms?
Tweet to me @EbullientErin Presentation: http://bit.ly/SCON12adoptmobile
©2012 SugarCRM Inc. All rights reserved.
©2012 SugarCRM Inc. All rights reserved.
Submit Session Feedback Select the SugarCon Mobile App: 1. Tap on this session 2. Tap on survey 3. Submit your feedback
*Prizes for attendees who submit session feedback using the Mobile App
©2012 SugarCRM Inc. All rights reserved.
#SCON12