Mobile: Session 3: How Mobility Supercharges CRM Adoption

©2012 SugarCRM Inc. All rights reserved.

Mobile

How Mobility Supercharges CRM Adoption


Mobility Supercharges CRM Adoption Mobile devices are changing the way people live and work.

Meanwhile, CRM still suffers issues with adoption. With a little planning and the right tools, mobility can offer you a path to faster and more widespread adoption than ever before. This session will offer a view of the role mobility plays in your CRM arsenal, how to

achieve strong mobile CRM adoption and how this affects adoption in the office, and the expected additional ROI that a

strong mobile strategy can deliver.


Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.

Know Your Speaker

Erin Fetsko Sales Engineer | Product Evangelist | Partner Enablement SUGARCRM Inc.

@EbullientErin

[email protected]

SapientSalesman.com

EbullientErin

bit.ly/buyersjourney

LinkedIN.com/in/erinfetsko

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Agenda


Mobile Landscape

Traditional CRM Adoption Hurdles

Mobile's Impact on CRM Strategy

Supercharge your CRM


Share Your Thoughts

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Mobile Takeover


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How are you connected?


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Cloud is Critical


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Browser Stats


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App Overload: Changes Expectations


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2012 Trends

•  Location Based Services

•  Social Networking

•  Android Continues to Eat Apple

•  Mobile Commerce

•  Bandwidth Hungry Apps Accelerate 4G

•  Business Applications

•  Mobile Search

•  Mobile Video


Traditional Adoption Hurdles


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Too Much Too Quickly


•  Process Improvements o  Change

o  Automation

•  Technology Modernization o  Location

o  Interface

•  Habitual People

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Ambition can't trump evolution


What Process? Manual. Managed. Defined. Optimized.

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Poor Design and Planning


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Protest


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Management


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Perfectionism Driven Rigidity


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Ignorance


Mobile's Impact on CRM Strategy


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The Lazy Factor


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Design


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Instant Gratification


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Freedom


Supercharge Your CRM


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Change Management


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Socialize. Sell. Teach.


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Corporate Alignment


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Use a Variety of Tools


As you leave...


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Drive Success


•  Mobile continues to change how we do business o  Adapt to modern expectations

o  Adopt a mobile strategy

•  CRM drives strategic initiatives o  Design with the solution in mind

o  Stay Flexible

•  Empower your team

•  Respect the

human factor!


Thank You! Comments? Compliments? Criticisms?

Tweet to me @EbullientErin Presentation: http://bit.ly/SCON12adoptmobile



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Mobile: Session 3: How Mobility Supercharges CRM Adoption

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Transcript of Mobile: Session 3: How Mobility Supercharges CRM Adoption