Mobile Maturity: How Accountability Based Influence

Evolves Consumers and Commerce

John C. Havens @johnchavens

Who I Am

• Founder/Principal of Transitional Media

• Former EVP, Social Media for Porter Novelli

• Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

• Former VP, Business Development for BlogTalkRadio

• Guide to Podcasting for About.com (Original Guide)

• Professional Actor for 15 years in NYC

Accountability Based Influence(ABI)

How can we* evolve?

*We = Brands + Individuals

Visual Search

What does all this mean for marketers?

How can we evolve?

CatalyticPhilanthropy

Accountability Based Influence(ABI)

Will your actions speak louder than your

words?

Who?Who?Who?Who?

I really wanna’ know.

John C. Havens johnchavens@gmail.com@johnchavens