Bee New Idea Evolves
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Transcript of Bee New Idea Evolves
Vital Statistics
• Currently 87 women’s magazines in UK, 42 in India and 8 in Middle East.
• Women spend the most per household in 77% of consumer markets.
• Asian market accounts for £1.26 billion a year on clothes and footwear, majority spent by women.
• Only intellectual magazine• 100 page high quality
production• BBC appraises and keep
copies• Coffee table magazine rich
in content, read repeatedly by many
• 100 page high quality publication
READER PROFILE
• Target Market : 19- 45 years(liked a lot by men for its intellectual content and literary
discussions)
• Professional women- feel proud to be a reader of BEE
• Opinion leaders• Decision makers• Confident ,focused & educated
Why advertise with
– 50,000 Copies- 20000 distributed in UK- All Libraries- 5 Star Hotels in India &
Middle East
Read by intellectual women who are decisive and have disposable money
Deciding power in family
BEE India – The Right Vehicle• Frequency- Quarterly• Category – Coffee Table
Magazine• 100 pages (75 pages editorial)• Launch Price – Invitational Price
of INR 300 per copy• Initially- 50,000 copies• Launch of BEE India will open a
new avenue
Distribution Plans
• Penetration –whole India• Availability –All major book
stores and selected vendors• Promotional Campaigns –
Major airports, 5 star deluxe hotels, selected corporate, beauty salons, skin care clinics, health spas, university and college Libraries
BEE is not a magazine but an idea
• It is targeted to reach professionals who are decision makers
• It targets the affluent and intellectual women who are independent
• Association with BEE enhances the brand equity• Any campaign can be custom packaged to suit
to suit the needs of the advertisers.• Offers unique opportunities of wider reach in it’s
UK, Middle East and Indian editions