Post on 01-Nov-2014
description
#1
PROVIDE BETTERSERVICE TO EXISTING
CUSTOMERS
ATTRACT MORE LOCAL CUSTOMERS
SOMEWHAT OR STRONGLY AGREED THAT “MOBILE MARKETING IS KEY TO MY SMALL BUSINESS
GROWTH IN THE NEXT 5 YEARS.”
SAW AN INCREASE IN NEW BUSINESS ACTIVITY DUE TO
THEIR MOBILE MARKETING
EFFORTS.
*http://www.marketingcharts.com/direct/1-in-5-smartphone-users-who-search-locally-make-online-purchase-21281
MADE A PURCHASE ONLINE
LOOKED UP THE BUSINESS ON A MAP
CALLED THE BUSINESS
1 IN 5 49%OVER HALF
Small Business Mobile Marketing survey brought to you by Web.com. Visit www.growsmartbusiness.com to download a full copy of the survey. Follow #smbmobile on Twitter for more info.
Mobile search leads to purchaseA QUARTER of U.S. smartphone Internet users who searched for local businesses on their phone made a purchase in-store
Is it costing them business?
According to Google*
ARE SMALL BUSINESSES READY FOR MOBILE?
WILL SPEND MORE MARKETINGDOLLARS ON MOBILE
COMPARED TO LAST YEAR64%
WILL SPEND THESAME AS LAST YEAR
WILL SPEND LESS3%
33%
OF SMALL BUSINESSESARE NOT CURRENTLY
PROMOTING THEIRBUSINESS THROUGH MOBILE SEARCH
61%
TOP 2 MOTIVATIONSTO INVEST IN A MOBILE PRESENCE
#1 #2
TIM
E AN
D RE
SOU
RCES
TOP 2 HURDLESIN LEVERAGING MOBILE MARKETING
BUDG
ET
#2#1
HAVE A WEBSITE
HAVE A MOBILE-FRIENDLY WEBSITE
HAVE A STAND-ALONE
MOBILE WEBSITE(LAYOUT DESIGNED FOR
MOBILE PHONE SPECIFICALLY)
14%26%60%
of those
< 100 EMPLOYEES
WE SURVEYED 500 SMALL BUSINESSOWNERS
84%
SMALL BUSINESS OWNERS HAVE LIMITED MARKETING RESOURCES: 64% ACT AS A ONE-PERSON MARKETING DEPARTMENT
12:00 PM
69%