Post on 09-May-2015
description
MOBILE + JOURNALISMSmartphone Reporting #dsum13
15 May 2013
@ToTheVictor
Wednesday, May 15, 13
FIRST OF ALL, SOME CONTEXT“WHO’s THIS FRIGGING GUY?”
CNN for more than 10 years
Mostly with Editorial / Newsgathering
Technology / Social Media / Mobile
Occasionally write about Mobile Apps
Streamlining Workflow / Collaboration
Lead Innovation + Journalism Strategies
Wednesday, May 15, 13
YOUR MOBILE MOMENT?
Mobile has changed our lives in profound and fundamental ways. In a recent survey, people said they can get by if they leave their wallet/purse at home, but not their phone.
Mobile can... - save the day- save you money- save your life- start a relationship
Wednesday, May 15, 13
YOUR MOBILE MOMENT?
Mobile has changed our lives in profound and fundamental ways. In a recent survey, people said they can get by if they leave their wallet/purse at home, but not their phone.
Mobile can... - save the day- save you money- save your life- start a relationship
WHAT IS YOUR MOBILE MOMENT?
Wednesday, May 15, 13
Consumers crave mobile –So much so that mobile is expected to be bigger than the internet in 4 years, and in just 2 years, 81% of all U.S. cell users will be wielding smartphones.
http://www.business2community.com/mobile-apps/consumers-increasingly-committed-to-mobile-0251345
Wednesday, May 15, 13
29% of Americans say their phone is the first and last thing they look at every day.
http://www.time.com/time/interactive/0,31813,2122187,00.html
Wednesday, May 15, 13
13 years is the average age a kid gets a mobile phone.
http://www.time.com/time/interactive/0,31813,2122187,00.html
(actual 13 year old!)
Wednesday, May 15, 13
Usage is growing rapidly: 85% of smartphone users reported second screen-linked behavior at least once a month
https://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=SS&utm_content=link&utm_campaign=BIIMobile+
Wednesday, May 15, 13
IMPACTS TO JOURNALISM
More content, faster
Eyewitness accounts
Diverse perspectives, voices
Engagement + branding
Second-screen/sync opportunities
Wednesday, May 15, 13
IDENTIFYING MOBILE STRATEGIES + PROPER EXECUTIONS
Wednesday, May 15, 13
Mobility / Convenience
Connectivity
Social
Creativity
Costs Quality
ADVANTAGES TO MOBILE
Wednesday, May 15, 13
G A M E C H A N G E R
As a Brand Connector:
Wednesday, May 15, 13
Wireless Revolution
Citizen Journalism*
Emerging Technologies
Personalization
MOBILE OUTLOOK
Centerpiece / Hub
Wednesday, May 15, 13
about.me/victorhernandez
@ToTheVictor
victor.hernandez@cnn.com
Wednesday, May 15, 13