Reinventing Video Journalism for Mobile

Journalism + Design!!

#journalismdesign !

Hong Qu April 2 and 7, 2015

Overview

• Definitions • Video

• Journalism

• Mobile

• Trends • Tech • Producers <=> Consumers • Streaming VOD and binge watching • Data Science analysis

• UX Design Process

Lecture (4/2) !• Understanding user behavior

• Attention and focus

• Goals

• Rituals and habits

• Ideation • Accordion method

• Hypothesis formation

• Prototyping • User modeling

• User journey

• User stories

Workshop (4/7)

https://www.youtube.com/watch?v=WINDtlPXmmE&t=1m

Network

http://www.businessinsider.com/john-oliver-on-april-fools-day-pledge-2015-4

Last Week Tonight

Where do you get your Video News?

• Let’s write down an exhaustive list

• e.g.

• Daily Show

• CSPAN

• etc…

Journalism“Fair and Balanced”

Objective vs Evocative

Human interest storytelling

Audience vs Fans

Broadcasting vs Participating

Producer’s Voice vs Consumer’s Identity

Chef

Food Truck

VideoNarrative format

Production quality and cost

Live vs Taped

Scripted vs Interactive

Professional vs User Generated (UGC)

Length (short form vs long form)

MobileScreen size

“Second screen experience”

Video quality vs Bandwidth and Data plans

Context of use

Search and discovery

Impact on mood and emotional state

Single player vs multi player

Single Player

• Tell me what’s happening in the world • I’m bored, entertain me – How is my favorite team/celebrity/

hobby is doing? – Tell me a story that matter to how I

live my life • Teach me something new • Answer my questions about my world – Let me interact and search for data

Multiplayer

• Impress my friends with my Identity – Show me something I want to share with my friends

– Make me feel, laugh, cry, etc…

– Make them feel that same feeling

• Tell me a story that I can use as a “postcard” to evoke “I am thinking of you” to form closer relationships

THE DISCIPLINES OF USER EXPERIENCE

Data Science to understand engagement with video

Analyzing Traffic patterns

• Playback quartile analysis

• Time of date/week/events

• Social network analysis

• how a video travels through the social graph

• Fans and amplifiers

• Episodic series and binge watching behavior

• Live real time viewers and participants

• Content analysis and data mining

http://www.journalismfestival.com/news/hal-varian-on-the-economics-of-the-newspaper-business/

“Personas have goals” !

“Goals are achieved through scenarios” !

“Scenarios break down to tasks” !

“Tasks can be written as user stories”

– jason hirschhorn @MediaREDEF

It's not shocking, but still a big "wow" when I see new video platforms emerge and completely own youth and yet the older media companies just watch as most made no moves on distribution or technology. New platforms. New channels. New talent. YOUTUBE, PERISCOPE, MEERKAT. You name it. Old media asleep at the future wheel thinking all the minutes are going to stay on TV or TV content...

What’s next???

https://instagram.com/p/yXDKh8NPap/?taken-by=thisisfusion

Fusion on Instagram

Assignment

!• Story title • How you got to it? • Where were you? • How far into the video you watched?

!• How did you feel afterwards? • Did you do anything with the video?

• e.g. tell friends? post on your profile? • Will you watch videos from producer again?

Keep a diary!log each time you watch a news video

Bring your diary to next week’s workshop!we will analyze this data to “reinvent” video journalism for mobile

What consumers want is not always

What producers want