Something that could present

you such invaluable moments…….

LOGO AND SLOGAN

This is an android application that gives

customers

provision to search for their FUN place.

In this lightening fast world, this app make the Leisure time

QUALITY

time with family and friends.

This app provides an ultimate solution to conveniently decide plans for outings….

FEATURESare as follows….

FREE FEATURES:•Maps with respect to current GPS location of desired radius.

•Distance, Mode of transport, fare and contact of all service places.

•Movie theaters and available Movie information with ratings.

•Restaurant ratings, Menu card and availability of place.

•Offers available on products in Shopping malls.

•Installation on recommendation will lead to amazing offer to both.

•Online Chat service to discuss the plan .

Premium Features:•Online booking of movies and hotel reservations.

•Active use of app will provideWonderful discounts in meals.Chance of winning Vouchers at shopping malls.

•“Bang-Bang” Offer shall provide Gift Vouchers to all members of large group.

•Additional Limited Offline message service.

TARGET MARKET

Entertainment.Food.Shopping.Maps.

TARGET CUSTOMERS.Generation Y : Working Population.

To get efficient advice to spent a quality time at weekends etc.

Generation Z : Teenagers.

To Check out various options to hang out.

Biggest

Competitor

Nearby

Places

App

POINTS OF PARITY:Speed and Quality i.e Efficiency of Cherimerish shall be better than Nearby Places app.

Detailed information of all the places in selected radius.ATMs, Hospitals, Banks etc with Contact Number.

Ratings of Restaurants.

Attractive App theme and logo.

POINT OF DIFFERENCE:Ratings of movies.

Updates of offers at Shopping malls.

Online booking provision.

Discounts on meals on active use.

Gift Vouchers on Shopping.

Additional Limited Offline messages per day for convenient conversation even with no net.

The main motive is to create invaluable, cherishable memories.

COLLABORATORS:Company providing navigation and location-based services.

Restaurants.

Shopping malls (Various brands).

Theaters.

GOALEvery second 800 apps is being downloaded.

Cherimerish should gain atleast 500 Downloads daily to sustain.

According to this revenue earned should be $7401.66.

If this is not the case experiments has to be done in prices, discounts, offers, services.

Consistent Modification and Innovation according to customer’s feedback.

PRODUCT PROMOTION ALTERNATIVES:

Rewarding and Appreciating existing Customers.

This leads to Promotion by Word of mouth.

Creating Positive Brand Equity.

Advertising on Social-MediaFacebook, twitter, Whatsapp.

Attractive advertisement on Television and youtube.

Upload app on app Store.

Printing In newspapers.

Hoardings at Restaurant, Shopping malls, Theaters and Crowded Public Places.

Distribution of Pamphlets.

APP STORE OPTIMIZATION:Optimize app title, description, and keyword to improve SEARCH RANKING.

Use keywords that aren’t in app title. Because app title is itself searchable.

Keep Description Short, use bullet points and short sentences to keep reader engaged.

PRICE OF PREMIUM APP:Price of premium app will be $2.70 that is Rupees 180.

This price is justified because it gives detailed Information ofTheatersRestaurantsShopping mallsMaps based on GPS based locationMany more offers and Bonus a per use.

For all such features in one app, this price is reasonable.

BONUS & OFFERS:•Discounts on meals.

•Gift Vouchers in Shopping malls.

•Limited Offline message service per day.

•Larger groups at Restaurant shall be given Vouchers.

CUSTOMER RESPONSE

Modification in the app and service provided shall be made on the Basis of Customer’s feedback.

ORGANIZATIONAL STRUCTURE.

Cherimerish

Newspaper, Hoardings

Social media

ASO

Existing Customers

Navigation companyShopping

mall updates

Theater updates

Hotel Updates

Customers

Menu,seats availability

Movie ratings,updates

Offers updates

Provision of GPS based Maps

App Promoting Strategies

Rewards & appreciation

Appropriate information

Action accordingto efficiency of app and information

Feedback

BUSINESS PROCESS:

CherimerishCreating Cherishable Memories

All information from

collaborators.

Promoting Strategies

Applications

Customer

Updates and offers

Revenue

Services

Advertisements

Revenue

DELINEATION

oProvisions by the app should be clear to customers.

oImplementation of various events, offers and discounts should be clear to customers.

SUMMARYEXECUTIVE SUMMARY(Motive of the Company, Logo and slogan)

SITUATION ANALYSIS(free Features, premium features, Target market & Customers)

GOAL(Expected Revenue)

STRATEGY(Point of Parity & Difference, Collaborators, Competitors)

TACTICS(Social Media, Reward & Appreciation, ASO, etc)

IMPLEMENTATION(Organizational Structure, Business Process, Delineation)

CREATED BY MAMTA SAROJ, NIT SURAT, DURING A MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW.