Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

Lesson 7 – Mobile Advertising

When Will Mobile Get Its Fair Share?

University of Denver Communications 4318

Mobile Marketing BobBentz.com

Mobile Advertising

• 3 Hours Per Day with Mobile

Time Spent with Mobile

• Supply Exceeds Demand = BARGAINS

Time Spent with Mobile

• Print and Radio Hurting

Where Are Mobile Ad Dollars Coming From?

• Moving away from Print…finally

Where Are Mobile Ad Dollars Coming From?

• How Long Until Mobile Passes Desktop?

Desktop vs. Mobile Ad Spend

• 2015 is a Tipping Point for Mobile

Search Advertising

• Should Mobile Advertising be Higher?

SMB’s Advertising

• Engage and Acquire

Large Business Advertising

Facebook Advertising

Nothing Works Better (For Now)

• A 2 Horse Race

Mobile Means Google and Facebook

• Mobile now 2/3 of Facebook Ad Revenues

Facebook Means Mobile

By Geo

How’s Your Industry’s CTR Rate?

Mobile Creative

What Works Best

• What Moms are Seeking

Mobile Creative

• Loving a Discount

Mobile Creative

• What Sizes are Viewed Most?

Mobile Creative

Viewability – Display vs. Mobile

• Why Do You Think Apps Get More Click Throughs than

Mobile Websites?

Mobile Creative

• Nobody Should be Surprised at #1

Mobile Creative

• Mobile Marketing Consulting

Contact Me

Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

Marketing

Transcript of Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

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