Mobile Ads on Activate Singapore

Post on 15-May-2015

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Slides for MobileAds presentation @Activate Singapore 2014

Transcript of Mobile Ads on Activate Singapore

MobileAds.com

MobileAds.com Interactive Banner Ads

Native Advertising Units

Problem 1 of 3

Mobile is

eroding the

desktop!

Source: Morgan Stanly 2014

Global Mobile vs. Desktop Internet User Projection

Problem 2 of 3

Flash is DEAD!

Mini Website

within

Mobile Websites or

Apps

Native Advertising!

Native Advertising

Microsite Components • Social media walls & share buttons

• Lead capture

• Image slideshow

• Location map

• Coupons

• Video

• Click-to-Call (coming soon)

• Click-to-SMS (coming soon)

• etc

Mobile Websites In-App

(MRAID2.0-Standard)

Interstitial Embedded

Expandable Native Ads

Creating

Rich Media Ad is

EXPENSIVE &

TEDIOUS!

Problem 2 of 3

Mobile

Low Cost | Mass

Market Simple DIY

Expensive | Premium

Complicated

Desktop

Up to 5X Cheaper

Revenue Model

Free to Use Ad Creator.

CPM Rates on Ad Impressions

Recurring Revenue,

Snowball Effect

Market Size

Global Mobile Ad Spending:

$24.5 Billion by 2016

Double-Digit Growth Every Year.

Source: Gartner, 2013

Traction Partner: Smaato, Cappture.com,

OzoneMedia.com, etc

Partner (NDA) : Japan & USA

Team Alvin Koay

CEO, hustler

Koji Ito Exec. Director of Mobile Content

Forum, JP, Director of JASDAQ-listed company, I-FREEK, Inc.

April Cheong Product Manager, UI/UX

2 Front-End Engineers

1 System Admin + Back End Developer

1 Database & Back End

Developer

1 Designer

Conclusion Partnerships & paying customers

Double Digit BILLION Dollar Global Market