SMALL SCREEN, BIG REVENUE

@JadisTilleryabout.me/JadisTillery

MIPCube 2013 Presentation for keynote panel: “Producers Take Back your Monetization Power”

Everyone is creating online branded content.

@JadisTillerySnapshot of brands who created original online branded content in 2012

This is not fragmentation. It is convergence.

@JadisTilleryFlickr image credit: Allio

Online branded content is more than a trend it is a new revenue stream.

This is storytelling.

You are Storytellers.

Flickr image credit: emdot @JadisTilleryProducers, Brands and Agencies are already creating content. Online branded video experiences are just a new outlet telling stories.

@JadisTillery

Your audience is an active part of any story

image credit: hoodedutlitarian.com

Social media is a two-way communication medium and that is revolutionary. Audiences are not about to give that power back.

Lessons Learned.

@JadisTilleryFlickr image credit: Mary Lee Hahn

Brands, agencies and producers are embracing audience interaction to create compelling experiences. I share my lessons from creating a UK Retail and Facebook first: A live 1-hour celebrity fronted branded entertainment broadcast into Facebook.

Make it mobile ready.

Use social platform tools.

Measure everything.that means likes, shares, views, re-tweets not BARBs.

Your audience wants to interact. Let them.

@JadisTillery

Take a cue from Facebook on just how important mobile is.

For more information on best practice or to chat through ideas contact me via http://about.me/jadistillery

In Social Media, Talent are media owners. 60 Million One Direction Fans on twitter and counting...

@JadisTilleryimage credit: wellpaperhd.com

The power of celebrity in social media can’t be underestimated. For best practice advice contact me via http://about.me/jadistillery

Littlewoods Live: UK Retail and Facebook First.

Littlewoods Live Video Case Study: http://vimeo.com/59747688 Branded Content Marketing Association Case Study: http://www.my-mip.com/en/resource-centre/white-papers/branded-content-bcma/

JADIS TILLERY

branded contentsocial mediacelebrity

about.me/JadisTillery@JadisTillery