MIPCube 2013
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SMALL SCREEN, BIG REVENUE @JadisTillery about.me/JadisTillery MIPCube 2013 Presentation for keynote panel: “Producers Take Back your Monetization Power”
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As part of the 50th Anniverary of MIPTV I was invited to speak on branded content and new revencue streams at MIPCube. The presentation started off a panel discussion.
Transcript of MIPCube 2013
SMALL SCREEN, BIG REVENUE
@JadisTilleryabout.me/JadisTillery
MIPCube 2013 Presentation for keynote panel: “Producers Take Back your Monetization Power”
Everyone is creating online branded content.
@JadisTillerySnapshot of brands who created original online branded content in 2012
This is not fragmentation. It is convergence.
@JadisTilleryFlickr image credit: Allio
Online branded content is more than a trend it is a new revenue stream.
This is storytelling.
You are Storytellers.
Flickr image credit: emdot @JadisTilleryProducers, Brands and Agencies are already creating content. Online branded video experiences are just a new outlet telling stories.
@JadisTillery
Your audience is an active part of any story
image credit: hoodedutlitarian.com
Social media is a two-way communication medium and that is revolutionary. Audiences are not about to give that power back.
Lessons Learned.
@JadisTilleryFlickr image credit: Mary Lee Hahn
Brands, agencies and producers are embracing audience interaction to create compelling experiences. I share my lessons from creating a UK Retail and Facebook first: A live 1-hour celebrity fronted branded entertainment broadcast into Facebook.
Make it mobile ready.
Use social platform tools.
Measure everything.that means likes, shares, views, re-tweets not BARBs.
Your audience wants to interact. Let them.
@JadisTillery
Take a cue from Facebook on just how important mobile is.
For more information on best practice or to chat through ideas contact me via http://about.me/jadistillery
In Social Media, Talent are media owners. 60 Million One Direction Fans on twitter and counting...
@JadisTilleryimage credit: wellpaperhd.com
The power of celebrity in social media can’t be underestimated. For best practice advice contact me via http://about.me/jadistillery
Littlewoods Live: UK Retail and Facebook First.
Littlewoods Live Video Case Study: http://vimeo.com/59747688 Branded Content Marketing Association Case Study: http://www.my-mip.com/en/resource-centre/white-papers/branded-content-bcma/
JADIS TILLERY
branded contentsocial mediacelebrity
about.me/JadisTillery@JadisTillery
