Post on 01-Sep-2014
description
Melissa TullyTwitter: @tullyme
www.melissatully.net
Introductions◦ Who’s here?
Social Media Tools◦ Why?◦ How?
Q&A/Discussion
Lots of potential partners on these sites Tips for getting started with social media
◦ Have an “expert” help you◦ Extend your reach◦ Make good first impression & post your best
content◦ Communicate regularly◦ Dedicate time to it
Online Fundraising ◦ Global Giving◦ Other sites
Why should you use multiple online social networking sites?◦ Improve networking or building a network◦ Building your “brand”◦ Audience segmentation and targeting◦ Ease of cross-posting and syncing ◦ “Free” marketing and self promotion◦ Improve your search results in Google because…
DO:◦ Research ‘best practices’
through social media◦ Find and use new tools◦ Talk to people with
common interests DON’T:
◦ Set up accounts that you never use
◦ Take without giving back
Some places to start◦ Social Source Commons◦ Slideshare (keywords or
“popular on…”)◦ ICT Works◦ Mobile Active◦ Tactical Tech◦ Beth’s Blog
Most popular social networking site◦ Very popular in Kenya among Internet users
Can be used to promote your organisation/cause & to link with potential supporters◦ Example: Global Giving connecting with donors
Profiles, Pages and Groups Linking with other social media: Twitter,
Blogs, YouTube, Blib.tv Having a strategy for your Facebook use
What is Twitter?◦ Social Networking and Micro-blogging Site◦ Hashtags: #nairobi #kenyansontwitter #ICT
How can you use Twitter?◦ Start conversations◦ Info gathering and Research
Tweet Deck ◦ Platform for managing Twitter and Other Social
Networking sites
YouTube◦ Most popular ◦ Limits on video length (10 minutes per clips)
Vimeo◦ No limits on video length◦ Limit on number MB you can upload in a month
Blip.tv◦ No limits on length but geared towards online TV◦ Can sync with social networking sites, blogs, and
other video channels and iTunes podcasts Animoto & Dotsub
Blogger◦ Simple but not so customizable
Wordpress◦ Wordpress hosted blogs on wordpress.com◦ Self-hosted downloaded from wordpress.org
Maneno◦ Geared toward Sub-Saharan African bloggers◦ Supports multiple languages
Kabissa◦ African content
Open Office◦ Free and open source productivity suite◦ http://www.openoffice.org/ ◦ Similar to Microsoft Office
Firefox◦ Open-source web browser◦ http://www.mozilla.com/firefox/
Del.icio.us◦ Social bookmarking tool◦ http://delicious.com/
Flikr◦ Photo sharing◦ http://flikr.com/
Slideshare◦ Sharing presentations and documents◦ http://www.slideshare.net/
Event Wax◦ Creating and organising events (it’s what I used
for this event!)◦ http://www.eventwax.com/
Download.com◦ Find software for different operating systems◦ Reviews on products◦ http://download.cnet.com/webware-apps/
When in doubt, Google it.