TrademarkNow demo Helsinki Legal Tech Meetup 2016-03-17 Anna Ronkainen Chief Scientist, TrademarkNow @ronkaine

About TrademarkNow -  trademark legal technology provider

founded in 2012, based in Helsinki, NYC and Kilkenny, now ~30 employees

-  total funding so far ~3MEUR (plus gov’t grants and loans (Tekes))

-  products based on a unique model of likelihood of confusion for trademarks

- NameCheck: intelligent TM search - NameWatch: intelligent TM watch

Trademark search: Ye olde way -  TM lawyer formulates search strategy (wildcards

& classes to be used etc.) -  paralegal carries out the search and hands the

results to the lawyer -  lawyer browses through the results and marks

the ones for which more info needed -  paralegal retrieves additional info -  lawyer reviews said info, evaluates risk, reports -  whole process typically takes several days,

stakeholders often expect results immediately

Trademark search: The new way

Trademark search: The new way

Trademark search: The new way

Not just trademark search

Core component: AI model of likelihood of confusion (TM similarity) -  similarity of trademarks -  phonetical -  graphic -  semantic -  currently only word marks

-  similarity of goods and services -  others do this only using the 45 classes of

the Nice Classification

Customers ♥ TrademarkNow

Customers ♥ TrademarkNow

Customers ♥ TrademarkNow

Customers ♥ TrademarkNow

Thanks! Sláinte!