Millionaire Marketing Formula

How do you great marketing?

HBA + DVG x ESP + HVS + SOS = CA$H

HBA =Hungry buying Audience

DVG = Deliver Value and Goodwill

ESP = Expert Story Positioning

HVS = High Value Solution

SOS = Strategic Offer Sequence

HUNGRY BUYING AUDIENCE

HBA + DVG x ESP + HVS + SOS = CA$H

The people that are hungriest for my business …

What do they ...

What do they dream of

HBA + DVG x ESP + HVS + SOS = CA$H

What do they fear?

HBA + DVG x ESP + HVS + SOS = CA$H

What do they need?

HBA + DVG x ESP + HVS + SOS = CA$H

What do they google?

HBA + DVG x ESP + HVS + SOS = CA$H

Keywords, Topics

What are they spending money on already

in their life

For Example Weight Loss Industry

HBA + DVG x ESP + HVS + SOS = CA$H

HBA + DVG x ESP + HVS + SOS = CA$H

HBA + DVG x ESP + HVS + SOS = CA$H

HBA + DVG x ESP + HVS + SOS = CA$H

HBA + DVG x ESP + HVS + SOS = CA$H

HBA + DVG x ESP + HVS + SOS = CA$H

HBA + DVG x ESP + HVS + SOS = CA$H

● tells you what products to create● Helps you speak the language of your

customers becuase you feel their pain or at least sound like you do

●

Reasons for the list above

HBA + DVG x ESP + HVS + SOS = CA$H

Deliver Value and Goodwill

HBA + DVG x ESP + HVS + SOS = CA$H

● What would they love me for?● B4 selling them anything give them results in

advance.○ Help them get a little closer to the ultimate outcome

they want to achieve

Ask yourself what do they want?

HBA + DVG x ESP + HVS + SOS = CA$H

start creating content pieces for that

What results are they trying to get

What are the steps they need to take to achieve they

desired outcomeTeach them how to get from step to step

This is Content pieces that you need to create

HBA + DVG x ESP + HVS + SOS = CA$H

For example “selling a product online”Steps1. Create a product

(Teach them how to…)2. Create a capture page

(Teach them how to…)3. Get a shopping cart system

(Teach them how to…)

HBA + DVG x ESP + HVS + SOS = CA$H

what are the obstacles they’ll face

HBA + DVG x ESP + HVS + SOS = CA$H

How will you deliver your stuff differently?

HBA + DVG x ESP + HVS + SOS = CA$H

So think of what you are going to give out.

The medium, the content etc

HBA + DVG x ESP + HVS + SOS = CA$H

Expert Story Positioning

HBA + DVG x ESP + HVS + SOS = CA$H

How do you create connect with them?

● Whats your story of struggle

● What’s your solution search

story

● What have you done to figure out

the way out

● Your surprising Results

■ Share your Magic bullet

HBA + DVG x ESP + HVS + SOS = CA$H

Your story of struggleLead with itKeep repeating it thru out your campaigns

Your solution search story

What are the results you got that surprised you

High Value Solution

High Value Solution

HBA + DVG x ESP + HVS + SOS = CA$H

■ Comprehensive ■ Powerful■ Working

1. High value2. Solution

Ask your self● What would my audience pay me for● Is it solving a problem in their life● Is it

■

HBA + DVG x ESP + HVS + SOS = CA$H

- DVD, Teleseminar, Webinar etc (the Features)

- Whats the system or process they’ll go through

- What’s the Outline of the Content

Think through the Features & the Framework Of the content

HBA + DVG x ESP + HVS + SOS = CA$H

Benefits of the HVS● What are the benefits they are going to get

■ In their personal life, business, relationships■ spiritually■ financially

● Write 100 benefits they stand to gain● if can’t get it, get out of the business

HBA + DVG x ESP + HVS + SOS = CA$H

Benefits of the HVS● Communicate The reason your program

works● How it will double their business/happiness● To pay my price point what do they need to

perceive or believe.● If I want to do a seminar for $2000. Then what would they

have to believe for them to think it worth $2000

HBA + DVG x ESP + HVS + SOS = CA$H

Strategic Offer Sequence

HBA + DVG x ESP + HVS + SOS = CA$H

How Should I build to the sale

1. Every message you send out should havei. Core message

ii. Persona Morsel

iii. Emotional Trigger

iv. Embedded CTA

HBA + DVG x ESP + HVS + SOS = CA$H

Core MessageYour main message should be a part of all your messages you send out. Whether it is video, webinar etc let your message be consistent

HBA + DVG x ESP + HVS + SOS = CA$H

Persona Morsel● Display your personality.● Let them know, like and trust you● Talk about

○ what you stand for, ○ things you care about etc

HBA + DVG x ESP + HVS + SOS = CA$H

Emotional TriggerAlways stir the emotions of your audience

● Energy & Excitement● Commitment & strength● Heartfelt and centered

■ Be purposeful about it(deliberate)

HBA + DVG x ESP + HVS + SOS = CA$H

Embedded CTA● Every message you send out should have a

■ Call to Action■ examples

HBA + DVG x ESP + HVS + SOS = CA$H

CA$$$$$H

HBA + DVG x ESP + HVS + SOS = CA$$$$H

MonetiseOffer extra ordinary price check positions

HBA + DVG x ESP + HVS + SOS = CA$$$$H

Offer awesome bonusesworth 5 to 10 times the value you are offering

HBA + DVG x ESP + HVS + SOS = CA$$$$H

An unbelievable guarantee

HBA + DVG x ESP + HVS + SOS = CA$$$$H

An unbelievable CTA

HBA + DVG x ESP + HVS + SOS = CA$$$$H

A clear Urgency

Always think How do I make it more valuable for

them

HBA + DVG x ESP + HVS + SOS = CA$$$$H