Millionaire Online Marketing Formular
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Millionaire Marketing Formula
How do you great marketing?
HBA + DVG x ESP + HVS + SOS = CA$H
HBA =Hungry buying Audience
DVG = Deliver Value and Goodwill
ESP = Expert Story Positioning
HVS = High Value Solution
SOS = Strategic Offer Sequence
HUNGRY BUYING AUDIENCE
HBA + DVG x ESP + HVS + SOS = CA$H
The people that are hungriest for my business …
What do they ...
What do they dream of
HBA + DVG x ESP + HVS + SOS = CA$H
What do they fear?
HBA + DVG x ESP + HVS + SOS = CA$H
What do they need?
HBA + DVG x ESP + HVS + SOS = CA$H
What do they google?
HBA + DVG x ESP + HVS + SOS = CA$H
Keywords, Topics
What are they spending money on already
in their life
For Example Weight Loss Industry
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
HBA + DVG x ESP + HVS + SOS = CA$H
● tells you what products to create● Helps you speak the language of your
customers becuase you feel their pain or at least sound like you do
●
Reasons for the list above
HBA + DVG x ESP + HVS + SOS = CA$H
Deliver Value and Goodwill
HBA + DVG x ESP + HVS + SOS = CA$H
● What would they love me for?● B4 selling them anything give them results in
advance.○ Help them get a little closer to the ultimate outcome
they want to achieve
Ask yourself what do they want?
HBA + DVG x ESP + HVS + SOS = CA$H
start creating content pieces for that
What results are they trying to get
What are the steps they need to take to achieve they
desired outcomeTeach them how to get from step to step
This is Content pieces that you need to create
HBA + DVG x ESP + HVS + SOS = CA$H
For example “selling a product online”Steps1. Create a product
(Teach them how to…)2. Create a capture page
(Teach them how to…)3. Get a shopping cart system
(Teach them how to…)
HBA + DVG x ESP + HVS + SOS = CA$H
what are the obstacles they’ll face
HBA + DVG x ESP + HVS + SOS = CA$H
How will you deliver your stuff differently?
HBA + DVG x ESP + HVS + SOS = CA$H
So think of what you are going to give out.
The medium, the content etc
HBA + DVG x ESP + HVS + SOS = CA$H
Expert Story Positioning
HBA + DVG x ESP + HVS + SOS = CA$H
How do you create connect with them?
● Whats your story of struggle
● What’s your solution search
story
● What have you done to figure out
the way out
● Your surprising Results
■ Share your Magic bullet
HBA + DVG x ESP + HVS + SOS = CA$H
Your story of struggleLead with itKeep repeating it thru out your campaigns
Your solution search story
What are the results you got that surprised you
High Value Solution
High Value Solution
HBA + DVG x ESP + HVS + SOS = CA$H
■ Comprehensive ■ Powerful■ Working
1. High value2. Solution
Ask your self● What would my audience pay me for● Is it solving a problem in their life● Is it
■
HBA + DVG x ESP + HVS + SOS = CA$H
- DVD, Teleseminar, Webinar etc (the Features)
- Whats the system or process they’ll go through
- What’s the Outline of the Content
Think through the Features & the Framework Of the content
HBA + DVG x ESP + HVS + SOS = CA$H
Benefits of the HVS● What are the benefits they are going to get
■ In their personal life, business, relationships■ spiritually■ financially
● Write 100 benefits they stand to gain● if can’t get it, get out of the business
HBA + DVG x ESP + HVS + SOS = CA$H
Benefits of the HVS● Communicate The reason your program
works● How it will double their business/happiness● To pay my price point what do they need to
perceive or believe.● If I want to do a seminar for $2000. Then what would they
have to believe for them to think it worth $2000
HBA + DVG x ESP + HVS + SOS = CA$H
Strategic Offer Sequence
HBA + DVG x ESP + HVS + SOS = CA$H
How Should I build to the sale
1. Every message you send out should havei. Core message
ii. Persona Morsel
iii. Emotional Trigger
iv. Embedded CTA
HBA + DVG x ESP + HVS + SOS = CA$H
Core MessageYour main message should be a part of all your messages you send out. Whether it is video, webinar etc let your message be consistent
HBA + DVG x ESP + HVS + SOS = CA$H
Persona Morsel● Display your personality.● Let them know, like and trust you● Talk about
○ what you stand for, ○ things you care about etc
HBA + DVG x ESP + HVS + SOS = CA$H
Emotional TriggerAlways stir the emotions of your audience
● Energy & Excitement● Commitment & strength● Heartfelt and centered
■ Be purposeful about it(deliberate)
HBA + DVG x ESP + HVS + SOS = CA$H
Embedded CTA● Every message you send out should have a
■ Call to Action■ examples
HBA + DVG x ESP + HVS + SOS = CA$H
CA$$$$$H
HBA + DVG x ESP + HVS + SOS = CA$$$$H
MonetiseOffer extra ordinary price check positions
HBA + DVG x ESP + HVS + SOS = CA$$$$H
Offer awesome bonusesworth 5 to 10 times the value you are offering
HBA + DVG x ESP + HVS + SOS = CA$$$$H
An unbelievable guarantee
HBA + DVG x ESP + HVS + SOS = CA$$$$H
An unbelievable CTA
HBA + DVG x ESP + HVS + SOS = CA$$$$H
A clear Urgency
Always think How do I make it more valuable for
them
HBA + DVG x ESP + HVS + SOS = CA$$$$H