Th e n i n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e s e u p a nd c o m i ng Mille n n ia ls.

Buzz on Brands

Study 9.0

9000 buzzSpotters®

male 35%

female 65% 49

8 !"# $%& %'" ( $) *

Who was Involved?

/ buzzmg.com

498 members of our buzzSpotter® network participated in th is survey.

This network is used as a resource for ethnographies, focus groups, personal

interviews, immersion experiences, surveys, and polls.

Overall, this panel is composed of trend influencers, and represent all of the “tribes” we have identified, which

include: independents, preppies, techies and alternatives.

+",(&-./*01234

253*

56789*"$$.:'$)*

;%.</./*=(<%(.*

><=)./*08203253*

The majority of participants are from these states.

STATS BY STATE AND PERCENTAGE >>>

location

buzzmg.com

!"#$%&#

'(#)&#

*"#+&#

,(#$$&#

-!#.&#

/"#0&#

-1#$)&#

23#$4&#

5"#+&#

6789#:;#<="#$%&#

The respondents ranged in age from 13 – 30 years old.

AGE

buzzmg.com

>%&#

?%&#

?>&#

$+&#

?0@>4#

?>@?%#

$)@??#

$>@$0#

ABC97#%$&#

DEFGH#$%&#

"8CFI#"J7KCGFI#0&#

LC8MFICG#$4&#

"J7KCGFI#,INCFI#$&#

O9B7K#+&#

ethnicity

buzzmg.com

Relationship status

buzzmg.com

=CIPE7#.)&#

QFRIP#)&#

,I#F#K7EFR:I8BCM#?0&#

5FKKC7N#$%&#

O9B7K#$&#

Education

buzzmg.com

LCPB#8GB::E#NCME:JF#>?&#

"88:GCF978#Q7PK77#)&#

DFGB7E:K8#Q7PK77#.4&#

5F897K8#Q7PK77#%&#

=REE#CI#8GB::E#$.&#

employment

buzzmg.com

45% of our Millennials are working

full-time and only 7% are unemployed.

<I7JME:S7N#0&#

A:KHCIP#MFK9@RJ7#

$.&#

A:KHCIP#;TEE@RJ7#.+&#=7E;@7JME:S7N#

.&#

"#89TN7I9#?%&#

"#89TN7I9#U:KH7K#.&#

Household income

buzzmg.com

45% of our students fall between

the national average h ouseho ld

income of $33,000 and $82,000

(788#9BFI#V)W444#

V)W444#@#V>>W444#

V>>W444@#V)?W444#

V)?W444#@#V$04W444#

V$04W444#@#V>04W444#

5:K7#9BFI#V>04W444#

,#N:IX9#UFI9#9:#8M7GC;S#

.&#

$0&#

.+&#

?4&#

.&#?&# Y&#

Soft Drinks

buzzmg.com

=IFMME7#

=MKC97#

!:GF#!:EF#

?%&#

>$&#

.+&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

jeans

buzzmg.com

(TGHS#DKFIN#

*T788#

(7ZC8#

>4&#

>$&#

+)&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

eyewear

buzzmg.com

*TGGC#

OFHE7S#

6FS@DFI#

?0&#

>$&#

+>&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

cosmetics

buzzmg.com

-7T9K:P7IF#

5"!#!:8J7RG8#

Q:Z7#

>4&#

>$&#

>+&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

snacks

buzzmg.com

OK7:#

=TIGBCM8#

Q:KC9:8#

?Y&#

>4&#

>?&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

candy

buzzmg.com

5[58#

2UC\#

67787X8#

?)&#

>>&#

>0&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

electronics

buzzmg.com

=FJ8TIP#

=:IS#

"MME7#

$%&#

??&#

%+&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

fragrance

buzzmg.com

Q:EG7#[#*F]]FIF#@#Q[*#

"^TF#QC#*C:#@#*C:KPC:#"KJFIC#

!BFI7E#-:_+#A:J7I 8̀#/7K;TJ7#

$)&#

$Y&#

?4&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

Fast food

buzzmg.com

/FI7KF#DK7FN#

!BCM:9E7#

=T]UFS#

>Y&#

.4&#

.$&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

automobiles

buzzmg.com

(7\T8#

57KG7N78@D7Ia#

D5A#

?+&#

>?&#

>>&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

airlines

buzzmg.com

Q7E9F#"CK#(CI78#

<IC97N#"CKECI78#

=:T9BU789#"CKECI78#

..&#

..&#

.+&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

hotels

buzzmg.com

=B7KF9:I#L:97E8#

5FKKC:b#

LCE9:I#L:97E#

?>&#

>)&#

>Y&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

media

buzzmg.com

1:T2T]7#

*::PE7#

'FG7]::H#

>>&#

.$&#

%0&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

Wireless providers

buzzmg.com

=MKCI9#

"2[2#

c7KCa:I#ACK7E788#

..&#

04&#

0%&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

apparel

buzzmg.com

L[5#

cCG9:KCFX8#=7GK79#

':K7Z7K#?$#

?$&#

?.&#

?0&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

Department stores

buzzmg.com

d:BEX8#

-:KN89K:J#

5FGSX8#

>Y&#

.$&#

04&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

Retail chains

buzzmg.com

,de"#

AFEJFK9#

2FKP79#

?Y&#

.$&#

0%&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

Online retail

buzzmg.com

-7fC\_G:J#

e]FS_G:J#

"JFa:I_G:J#

>?&#

.4&#

0Y&#

* P a r t i c i p a n t s s e l e c t e d t h e i r t h r e e f a v o r i t e b r a n d s f o r e a c h c a t e g o r y

buzzmg.com

“Apple has literally changed my life! I don't know h ow I ever stayed organized and connected before getting my iPhone and iPad. They are always on the cutting edge and leading the way in tech nology. They are completely innovative and worth every penny that you pay for their products.”*

“My favorite brand is Apple because of the freedom, communication and entertainment that it has afforded me in the last few years.”

“My favorite brand is Apple. Because of the invention of the iPhone, iPad, iPod and Apple computers, we have changed the way we use electronics in our daily life.”*

Favorite brand 2012

Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

>=($"&$*?)!*