Millennials 9.0: Brands
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The ninth wave of a new annual report profiling these up and coming Millennials. Buzz on Brands Study 9.0
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Buzz Marketing Group's NINTH WAVE of our annual report profiling 20somethings. This month, we discuss Millennials and Brands.
Transcript of Millennials 9.0: Brands
Th e n i n th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e s e u p a nd c o m i ng Mille n n ia ls.
Buzz on Brands
Study 9.0
9000 buzzSpotters®
male 35%
female 65% 49
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Who was Involved?
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498 members of our buzzSpotter® network participated in th is survey.
This network is used as a resource for ethnographies, focus groups, personal
interviews, immersion experiences, surveys, and polls.
Overall, this panel is composed of trend influencers, and represent all of the “tribes” we have identified, which
include: independents, preppies, techies and alternatives.
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The majority of participants are from these states.
STATS BY STATE AND PERCENTAGE >>>
location
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The respondents ranged in age from 13 – 30 years old.
AGE
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ethnicity
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Relationship status
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Education
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employment
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45% of our Millennials are working
full-time and only 7% are unemployed.
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Household income
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45% of our students fall between
the national average h ouseho ld
income of $33,000 and $82,000
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Soft Drinks
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jeans
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eyewear
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cosmetics
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snacks
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candy
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electronics
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fragrance
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Fast food
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automobiles
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airlines
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hotels
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media
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Wireless providers
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apparel
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Department stores
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Retail chains
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Online retail
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“Apple has literally changed my life! I don't know h ow I ever stayed organized and connected before getting my iPhone and iPad. They are always on the cutting edge and leading the way in tech nology. They are completely innovative and worth every penny that you pay for their products.”*
“My favorite brand is Apple because of the freedom, communication and entertainment that it has afforded me in the last few years.”
“My favorite brand is Apple. Because of the invention of the iPhone, iPad, iPod and Apple computers, we have changed the way we use electronics in our daily life.”*
Favorite brand 2012
Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com
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