MARKET RESEARCH

SURVEY WITH MOTHERS AND SHOPS

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MOTHER’S FEEDBACK

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HOW MUCH WOULD YOU PAY FOR MILK BUDDY?

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WOULD YOU BUY MILK BUDDY IF IT IS IN THE MARKET?

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OTHER FEATURES

๏Heat Retention

๏Good Quality Teats

๏Able to Fit in Standard Sterilizers

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FEEDBACK

๏Bulky

๏Too Many Compartments

๏Removable Rubber Bottom Not Essential

๏Safety

๏Must Not Leak

๏Must be simple to use

๏There is a competitive market for

milk bottles

๏Brand name sounds too childishARCHI X

SHOP’S FEEDBACK

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HOW MUCH WILL CONSUMERS PAY FOR MILK BUDDY?

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DO YOU THINK MILK BUDDY WILL SELL?

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WILL YOU BE INTERESTED IN SELLING MILK BUDDY IN YOUR

SHOP?

*Maybe because they cannot decide on behalf of their bossesARCHI X

COMMENTS

• Bulky

• No need for rubber bottom

• Can attach a brush

• Lower range for temperature strip-but it’s a good idea

• Quality of milk powder may drop due to the heat from the milk

• Attach more compartments

• Good quality, good idea.

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MARKETING STRATEGY

MILK BUDDY

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FEEDBACK FROM SHOP OWNERS

“GOOD QUALITY AND GOOD BRANDING”

Are two of the top priorities when it comes to purchasing milk bottles

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MAIN MARKETING STRATEGY:

BRAND BUILDING

To be synonymous with Quality and Good functions

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OTHER BENEFITS OF BRANDING:

BRANDING =

ABILITY TO CHARGE HIGHER PRICES

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OUR GRAND PLAN:

Intense advertising using different forms of media to create Brand

Awareness to mothers.

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INTENSE ADVERTISING

•Market Milk Buddy as a MULTI-FUNCTIONAL, PORTABLE milk bottle.

•Convenience and the multiplicity of functions must be clearly explained and emphasized.Highlight reasonable pricing and good

quality.

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CHANGES WE MADE•REDUCE BULK

•IMPROVED TEMPERATURE SENSITIVITY

•ATTRACTIVE PACKAGING

•STOP LEAKING

•STRENGTHEN JOINTS

•MORE ANTI-COLIC FUNCTIONS

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