Post on 13-Aug-2015
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@alansky
+5ThingsforToday +5ThingsforTomorrow
5.8.2015
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8/14/04 4/16/07 11/11/07
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Mobile Impact
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mobile marketing today
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mobile marketing today
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Marketing Today
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BuyerToday
MobileEmpowered
DigitallyDriven
SociallyConnected
“Some bigger customers will go all the way from pitch to
close without a face to face meeting.”
– Anneke Seley
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250Companies
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mobile marketing today1,800+Companies
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Mobile’s Impact on Marketing Today
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mobile marketing today
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2010
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2013
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2015
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2015
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2020?
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Do Downloads Matter?
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Dark Side of Growth Hacking
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2015
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App Usage 18+
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Who has these apps on their phones right now?
Show of Hands
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Millennials
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AdTech
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Geo Targeting
New ways to target based on geography:1. Target By Address2. Target by Venue3. Exclude By Address4. Everyone In This Location5. People Who Live In This Location6. People Recently In This Location7. People Traveling In This Location
Facebook knows where you live and they know your current location. They also know that your current location is more than 100 miles from your home.
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Facebook Atlas
1. Solving the cookie problem across mobile and web2. Gives advertisers access to Facebook's targeting precision across the entire web, wherever consumers access it.
Consider this use case: Marketers could leverage Facebook targeting to reach a consumer on ESPN.com, and then use Facebook's Audience Network to reach that same consumer on ESPN's SportsCenter app.
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Programmatic (RTB)
Buying of specific audiences using lots of data to figure out the right ad, the right person, the right time. And machines will simply handle all of the process involved in buying media:
1. Premium inventory, mobile and video platforms are all moving to automated, data-driven platforms that can access consumers at all points in the purchase path.
2. These technologies still need to solve for core, persistent weaknesses: viewability, attribution, scaling quality inventory
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Predictive Analytics
In 2015 marketing is all about leveraging insights from big data to determine your next customer. Pulling in thousands of variables to predict your most likely prospects in a way that has never been easier.
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THANK YOUKeep in touch
@alansky