MICRO AND MACRO ANALYSIS OF AGNI STEEL

BY

RAJKUMAR.K

PROFILE COMPANY NAME : AGNI STEEL PRODUCT : STEEL MAIN MARKET : SOUTHEAST ASIA NO OF EMPLOYEE: 1000-3000 ANNUAL SALE : U$$5MILLON-

U$$15MILLON

ADDRESS : Factory Agni SteelsPrivate

Limited

Kavandanur Road, Ingore - 638 058.

VISION

“To be the most admired companies in India committed to excellence”

It is belief that the foundation of AGNI Steels Privat Limited was laid at Ingur, Perundurai Taluk, Erode district in the year 1989. Today, nearly two decades later, it is the same faith that continues to ignite our efforts.

MISSION

No. 1 brand in IndiaDeliver enhanced value to all

StakeholdersMost profitable steel company in IndiaAs a well-established name in the

manufacture of ISI-certified TMT steel rods.

COMPETITORS

Mittal

Essar group

Everest steel

Steel Authority of India

Tata steel

Indus

MARKET SHARE Better product quality and efficient services are the

reasons for agni steel large market share in country the company sale.

India demand grew by 5.5percent on quarter basis in first basis in first quarter (april-june 2009)

Agni steel told 20 percent more so we actually took higher market share.

During the first quarter share this fiscal the firms domestic operation rose them from 1.15 million tones in ago period to 1.42 million tones

OUR CUSTOMERS Our clientele extends to all parts of the globe

specially in Nigeria, Dubai and Sri Lanka. Rashi Granite Exports (I) Pvt. Ltd.,

BangaloreSouth India Paper Mill Limited, MysoreSri vela Smelters Private Ltd., TiruchangodKrishna Steel Industries, Kanjikode, PalakkadNew India Electricals, Bangalore M/s. Shree Ganesh Steel Rolling Mills Ltd,

Chennai Sri Vari Alloys India (P) Ltd, Coimbatore

CERTIFICATIONS the 1st Indian company in the Private Sector to

have been bestowed with a rare honour - the ‘ISI’ certification .This certificate was awarded to us in 2004 by the BIS in recognition of the quality of our billets Along with the IS 14650.

the IS 2830 for the Cast billets that go into the manufacture of rods.

ADVANTAGES Better Fatigue Strength 100 % welding friendly High Tensile Strength Suitability to both compression and

tension reinforcement Fire-resistance and retention of strength

even at very high temperatures Especially useful in earthquake-prone

zones due to seismic-resistant properties

INDUSTRY PERFORMANCES the year 1992 that we commenced

production by installing a 3-ton Induction Furnace for manufacturing ingots

A well-established name in the manufacture of ISI-certified TMT steel rods, our devotion to impeccable quality and customer satisfaction is the differentiating factor

Our expertise as a renowned manufacturer of steel rods has been strengthened through years of experience in this field.

CONTD…. At every phase of the manufacturing

process, we reaffirm our commitment to the highest quality.

Committed to manufacture and sell quality steel products that conform to relevant standards and as per customer’s requirements, our goal is to continually endeavour in enhancing the customer-centric activities.”

DEALER NETWORK Our presence over the South of India has been

greatly strengthened by more than 150 dealers A well-established market has contributed

towards easy accessibility of our rods for our customers as well as an increased market share for us.

we continue to explore new markets, our goal is to make our brand the number one choice in steel rods across geographical boundaries.

Tmt technology AGNI’s high quality Thermo Mechanically

Treated (TMT) bars are manufactured using the most contemporary technology available in worldwide.

Our TMT steel bars are made using the ‘Quenching & Tempering’ (Q & T) technology. This technology is introduced by “SSS” Technologies.

The salient features of the rolling mill include an extensive billet yard for cast-wise stacking of billets, reheating furnace, pre-finishing & finishing mill, , roughing mill etc…

Contd…. Hot rolled from steel billets and subjected to

PLC-controlled online thermo-mechanical treatment, the bars are made to pass through heat treatment over three successive stages.

QuenchingSelf TemperingAtmospheric Cooling

GDP ABOUT AGNI STEEL

The Agni Groupcomprises around 15 companies with total turnover of $ 19 million, equivalent of around 3 % of India's GDP.

The Role of Iron and Steel Industry in India GDP is very important for the development of the country.

India ranks 5th in the world in terms of production of steel.

Contd…. The domestic consumption of steel has

grown by12.5% in the past three years. The construction projects all over India are

major consumer of steel.

PRICE LIST

Diameter (mm)

Price/Ton * (INR)

8 mm 36170.00

10 mm 35670.00

12 mm 35670.00

16 mm 35670.00

20 mm 35670.00

25 mm 35670.00

32 mm 36170.00