The Miami Herald Community News

Network

What’s our role in the new local?

Help build and encourage community coverage and conversation.

Search and share tools and techniques to create revenue for community players – and ourselves.

Share content that partners can use.

Leverage our reach and brand to build audience for public service content and community conversation.

Ad inventory

-- Standard positions-- Targeted at Mom and Pops

First Phase Partners

Existing community newspaper publishers

Bloggers with a community news focus

Journalists/entrepreneurs

Foundation-funded start-ups

Key page elements

Main stage curated by partner

Exchange features forums, user photos and videos

Around town includes geo-targeted stories, RSS feeds, blog posts

Next steps and new partners

Getting traction on advertising

Broadening the network

Reaching out to established bloggers

Coconut Grove Grapevine

GrandAveNews.com (UM’s West Grove project)

Community of Interest sites

Orthodox, Haitian and Brazilian channels

The partner challenge

Not everyone wants to play

Must frame the value equation

Applying an ethical framework

Internal obstacles