Miami
Transcript of Miami
The Miami Herald Community News
Network
What’s our role in the new local?
Help build and encourage community coverage and conversation.
Search and share tools and techniques to create revenue for community players – and ourselves.
Share content that partners can use.
Leverage our reach and brand to build audience for public service content and community conversation.
Ad inventory
-- Standard positions-- Targeted at Mom and Pops
First Phase Partners
Existing community newspaper publishers
Bloggers with a community news focus
Journalists/entrepreneurs
Foundation-funded start-ups
Key page elements
Main stage curated by partner
Exchange features forums, user photos and videos
Around town includes geo-targeted stories, RSS feeds, blog posts
Next steps and new partners
Getting traction on advertising
Broadening the network
Reaching out to established bloggers
Coconut Grove Grapevine
GrandAveNews.com (UM’s West Grove project)
Community of Interest sites
Orthodox, Haitian and Brazilian channels
The partner challenge
Not everyone wants to play
Must frame the value equation
Applying an ethical framework
Internal obstacles