Post on 24-Jan-2017
Brian McCann, Estefania Mendoza, Kevin Sypek, Joseph Ormsbee, Guadalupe Ramirez
Summary of previous presentation Strategic Analysis
External Environment
Internal Environment
Improve social media presence
Improve water portfolio
Expand the company
Subsidiaries
Provide water and reliable wastewater services to U.S. military installations.
Acquired by Golden State Water Company in 1938.
Provide electric power to approximately 23,000 customers
Public utility company
Provides water service to approximately 260,000 customers located within 75 communities throughout 10 counties in Northern, Coastal, and Southern California.
The BCG Portfolio Matrix
Corporate-Level Strategy
Improve American States Water Company along with subsidiaries
Enhance
Extend
Expand
Horizontal Integration
Diversification
Related
Enhance Social Media Presence Lacking Strong Social Media Presence
Facebook- No cover photo, no posts, only 23 likes
Linkedin- Only 53 followers, not updated
Twitter-????
Benefits of a strong social Media
Increase brand recognition
Keeps consumers aware of the company and industry
Increase Customers($)
Costs
30,000-35,000 with a full time Social Media Analyst
Portfolio Expansion in Wastewater Expanding Wastewater in coverage in San Francisco area to residential
and commercial businesses. ASUS and GSWC Joint VentureWastewater Plant within Golden State Water Company’s CoverageTotal Cost = $30,000,000 (Land, Construction, Certification, Zoning)
Portfolio Expansion in Wastewater
ASWC only provides wastewater coverage to military bases (10% of business)
Wastewater Provides drives 11% of ASWC total revenue - $52.5 Million
We have the technology and the market, we could bundle services to decrease risk, increase profits, and convenience customers.
Help Move ASUS from a Question Mark to a Star
Expand Geographically
Water will always be relevant; profits are there to be had
Only 60 % of the population in undeveloped areas have access to a clean water supply
Key Targets: (Central Asia) Uzbekistan, Kajikistan and Kazakhstan
$3.7 Million given by US to Central Asia for water related activities
Expansion
Installing numerous water pumps near farm land
Water Plants that are centrally located
Increased Water Transmission line which would increase water production from 14.5 Million Liters per day to 20.5 Million Liters per day
Forecast Variance (Trend Line)
Forecast Graphs
Scenario Analysis ( Based on Recommendations )Improve social media presence = 35,000
Improve wastewater portfolio= 30,000,000
Expand the company geographically= 16, 000,000
Recommendation ( Social Media+Portfolio)- 2016
Recommendation ( Expansion - 2018)
Conclusion: Overall Recommendations
Improve social media presence
Improve wastewater portfolio
Expand the company geographically