Post on 13-Apr-2017
Metadata for media companies - case Svenska.yle.fi
Mikael Hindsberg, concept developer svenska.yle.fi @mickhinds | mikael.hindsberg@yle.fi 2.5.2016
Background image: CC BY-SA http://commons.wikimedia.org/wiki/User:Mschel
Metadata is an investment!
● Yle has an task as “the nation's memory”
● Archives are worth a lot less without metadata
● Exceedingly the same goes for web publishing
● Metadata is the fabric that ties the web together
● Metadata gives content context● Metadata also ties other data
together into graphs● Central for a data first strategy
Content > Context > Metadata• The home site (svenska.yle.fi) used to
give the content context• Now 70% of the traffic comes from
search and social > brand lost• And increasingly as plain data through
apps, social, search, instant articles, Google AMP, etc. > context lost
• Metadata build autonomous context and makes content findable
Content > Context > Metadata• The home site (svenska.yle.fi) used to
give the content context• Now 70% of the traffic comes from
search and social > brand lost• And increasingly as plain data through
apps, social, search, instant articles, Google AMP, etc. > context lost
• Metadata build autonomous context and makes content findable
Content > Context > Metadata• The home site (svenska.yle.fi) used to
give the content context• Now 70% of the traffic comes from
search and social > brand lost• And increasingly as plain data through
apps, social, search, instant articles, Google AMP, etc. > context lost
• Metadata build autonomous context and makes content findable
Content > Context > Metadata• The home site (svenska.yle.fi) used to
give the content context• Now 70% of the traffic comes from
search and social > brand lost• And increasingly as plain data through
apps, social, search, instant articles, Google AMP, etc. > context lost
• Metadata build autonomous context and makes content findable
Agile data management● Always have tangible goals● Metadata should not be a
separate track● Collaborate● Evaluate● Experiment● Usage driven, not data
driven● http://agiledata.org/essays/m
asterDataManagement.html
Types of metadata• Descriptive
• Subjects, peoples, organizations, places, events, etc.
• Technical• Descriptive of
media metadata, for example camera data for video.
• Organisational• Rights management,
production data, etc.
• Journalistic• Genre, urgency, life
length, storyline, visuality, tone, mood, consumption time, etc.
"I Wonder". CC BY - http://commons.wikimedia.org/wiki/File:I_Wonder.jpg#mediaviewer/File:I_Wonder.jpg
SchemasDescibe the data model• Dublin Core
http://dublincore.org/
• EBU Core (Jean-Pierre Evain)https://tech.ebu.ch/MetadataEbuCore
• CCDM (EBU Class Conceptual Data Model) https://tech.ebu.ch/docs/tech/tech3351.pdf
• Wikidatahttps://www.mediawiki.org/wiki/Wikibase/DataModel
Metadata sources• General terms,
people, places, events, organisations, creative work, etc
• What do you need?
https://www.wikidata.org/ | https://finto.fi/koko/en/ | http://www.leiki.com/
Wikidata• Crowdsources tag
creation• Normalisation• Yle = notability• Data hub• Open and collaborative• Blog post abt our work
with wikidata: http://wikimedia.fi/2016/04/15/yle-3-wikidata/
Finto• Finnish thesaurus and
ontology service• We use the KOKO
ontology, is a collection of Finnish core ontologies, which have been merged together
• Based in a Finnish cultural context
• Of very high semantic standard, originally for library use
• Trilingual & interlinkedhttps://finto.fi/koko/en/page/?clang=en&uri=p31696
This is how it works
https://www.youtube.com/watch?v=Wuwyvpf0Yy0
YILD:Yle Integrator for Linked Datawww.drupal.org/project/yild
Recommendations
http://svenska.yle.fi/artikel/2016/04/29/yle-ger-inte-panamamaterialet-till-skattemyndigheterna-yttrandefriheten-far-inte
Recommendations based on the tags
Recommen-dations of content in finnish
Term pages
http://svenska.yle.fi/term/yle/18-150162/panamadokumenten
Link to the external source vocabulary
Interlinked with the rest of Yle over CMS, organisation and language borders
● Brings Yle-content together● Adds topical pages● Gives the site structure● Great for SEO● Potential to manually control● Potential to make more intelligent
○ Persons related to topic○ Places related to topic / map○ Most read○ Graph○ Discussion
Navigational aid
http://svenska.yle.fi/sport
Menu based on recently most used tags
Subject markers on gathering / front pages
● Gives good overview of current subjects
● Navigational aid● Internally good motivator
for editors to tag their content
News app
News application for pushing news stories through metadata >> http://svenska.yle.fi/nyhetskollen
External reasons to do metadata• Machine readable• SEO • Linked data• Standardisation• Collaboration
We have taken the first steps to start opening up our API’s by publishing the Programmes API.
When the Articles- and meta-API’s are opened 3rd party developers can build own versions of most of our services
• http://developer.yle.fi/tutorials.html
Journalism & metadata
• Quality• Control• Motivation
But the price is that you have to give up some control ...
“If you want your content to find its audience and be read / watched / listened to - put some time on the metadata!”
• The editors generally do a very good job with the metadata
"I Wonder". CC BY - http://commons.wikimedia.org/wiki/File:I_Wonder.jpg#mediaviewer/File:I_Wonder.jpg
Graph data The same content after 3 months. The graph lives!
Annotation - machines vs. humans
Artificial intelligence
+ gaining intelligence fast
- quite early in development yet
Journalists:
+ abstraction+ logic
- inconsistency in both quality and quantity- poor attention to detail
Algorithms:
+ attention to detail+ consistency
- lack of human logic- lack of language knowledge - idioms- great sense of detail
The future?• Machine learning• AI & robotics• IoT & big data
• content vs. platforms• data vs. brands• articles vs. particles
http://nytlabs.com/blog/2015/10/20/particles/
EBU Metadata Network Workshop in June 2016 in Geneva https://tech.ebu.ch/events/2016/mdn-workshop
Predicting the future is the safest way to be wrong.
Thank you! Questions?
Mikael ’Micke’ Hindsberg
mikael.hindsberg@yle.fi
twitter.com/mickhinds
www.slideshare.net/mickhinds
Background image: CC BY SA http://commons.wikimedia.org/wiki/User:Mschel