Metadata for media companies - case Svenska.yle.fi

Mikael Hindsberg, concept developer svenska.yle.fi @mickhinds | mikael.hindsberg@yle.fi 2.5.2016

Background image: CC BY-SA http://commons.wikimedia.org/wiki/User:Mschel

Metadata is an investment!

● Yle has an task as “the nation's memory”

● Archives are worth a lot less without metadata

● Exceedingly the same goes for web publishing

● Metadata is the fabric that ties the web together

● Metadata gives content context● Metadata also ties other data

together into graphs● Central for a data first strategy

Content > Context > Metadata• The home site (svenska.yle.fi) used to

give the content context• Now 70% of the traffic comes from

search and social > brand lost• And increasingly as plain data through

apps, social, search, instant articles, Google AMP, etc. > context lost

• Metadata build autonomous context and makes content findable

Content > Context > Metadata• The home site (svenska.yle.fi) used to

give the content context• Now 70% of the traffic comes from

search and social > brand lost• And increasingly as plain data through

apps, social, search, instant articles, Google AMP, etc. > context lost

• Metadata build autonomous context and makes content findable

Content > Context > Metadata• The home site (svenska.yle.fi) used to

give the content context• Now 70% of the traffic comes from

search and social > brand lost• And increasingly as plain data through

apps, social, search, instant articles, Google AMP, etc. > context lost

• Metadata build autonomous context and makes content findable

Content > Context > Metadata• The home site (svenska.yle.fi) used to

give the content context• Now 70% of the traffic comes from

search and social > brand lost• And increasingly as plain data through

apps, social, search, instant articles, Google AMP, etc. > context lost

• Metadata build autonomous context and makes content findable

Agile data management● Always have tangible goals● Metadata should not be a

separate track● Collaborate● Evaluate● Experiment● Usage driven, not data

driven● http://agiledata.org/essays/m

asterDataManagement.html

Types of metadata• Descriptive

• Subjects, peoples, organizations, places, events, etc.

• Technical• Descriptive of

media metadata, for example camera data for video.

• Organisational• Rights management,

production data, etc.

• Journalistic• Genre, urgency, life

length, storyline, visuality, tone, mood, consumption time, etc.

"I Wonder". CC BY - http://commons.wikimedia.org/wiki/File:I_Wonder.jpg#mediaviewer/File:I_Wonder.jpg

SchemasDescibe the data model• Dublin Core

http://dublincore.org/

• EBU Core (Jean-Pierre Evain)https://tech.ebu.ch/MetadataEbuCore

• CCDM (EBU Class Conceptual Data Model) https://tech.ebu.ch/docs/tech/tech3351.pdf

• Wikidatahttps://www.mediawiki.org/wiki/Wikibase/DataModel

Metadata sources• General terms,

people, places, events, organisations, creative work, etc

• What do you need?

https://www.wikidata.org/ | https://finto.fi/koko/en/ | http://www.leiki.com/

Wikidata• Crowdsources tag

creation• Normalisation• Yle = notability• Data hub• Open and collaborative• Blog post abt our work

with wikidata: http://wikimedia.fi/2016/04/15/yle-3-wikidata/

Finto• Finnish thesaurus and

ontology service• We use the KOKO

ontology, is a collection of Finnish core ontologies, which have been merged together

• Based in a Finnish cultural context

• Of very high semantic standard, originally for library use

• Trilingual & interlinkedhttps://finto.fi/koko/en/page/?clang=en&uri=p31696

This is how it works

https://www.youtube.com/watch?v=Wuwyvpf0Yy0

YILD:Yle Integrator for Linked Datawww.drupal.org/project/yild

Recommendations

http://svenska.yle.fi/artikel/2016/04/29/yle-ger-inte-panamamaterialet-till-skattemyndigheterna-yttrandefriheten-far-inte

Recommendations based on the tags

Recommen-dations of content in finnish

Term pages

http://svenska.yle.fi/term/yle/18-150162/panamadokumenten

Link to the external source vocabulary

Interlinked with the rest of Yle over CMS, organisation and language borders

● Brings Yle-content together● Adds topical pages● Gives the site structure● Great for SEO● Potential to manually control● Potential to make more intelligent

○ Persons related to topic○ Places related to topic / map○ Most read○ Graph○ Discussion

Navigational aid

http://svenska.yle.fi/sport

Menu based on recently most used tags

Subject markers on gathering / front pages

● Gives good overview of current subjects

● Navigational aid● Internally good motivator

for editors to tag their content

News app

News application for pushing news stories through metadata >> http://svenska.yle.fi/nyhetskollen

External reasons to do metadata• Machine readable• SEO • Linked data• Standardisation• Collaboration

We have taken the first steps to start opening up our API’s by publishing the Programmes API.

When the Articles- and meta-API’s are opened 3rd party developers can build own versions of most of our services

• http://developer.yle.fi/tutorials.html

Journalism & metadata

• Quality• Control• Motivation

But the price is that you have to give up some control ...

“If you want your content to find its audience and be read / watched / listened to - put some time on the metadata!”

• The editors generally do a very good job with the metadata

"I Wonder". CC BY - http://commons.wikimedia.org/wiki/File:I_Wonder.jpg#mediaviewer/File:I_Wonder.jpg

Graph data The same content after 3 months. The graph lives!

Annotation - machines vs. humans

Artificial intelligence

+ gaining intelligence fast

- quite early in development yet

Journalists:

+ abstraction+ logic

- inconsistency in both quality and quantity- poor attention to detail

Algorithms:

+ attention to detail+ consistency

- lack of human logic- lack of language knowledge - idioms- great sense of detail

The future?• Machine learning• AI & robotics• IoT & big data

• content vs. platforms• data vs. brands• articles vs. particles

http://nytlabs.com/blog/2015/10/20/particles/

EBU Metadata Network Workshop in June 2016 in Geneva https://tech.ebu.ch/events/2016/mdn-workshop

Predicting the future is the safest way to be wrong.

Thank you! Questions?

Mikael ’Micke’ Hindsberg

mikael.hindsberg@yle.fi

twitter.com/mickhinds

www.slideshare.net/mickhinds

Background image: CC BY SA http://commons.wikimedia.org/wiki/User:Mschel