Long Tail Link BuildingA.P. (After Panda)

What?!Phrases that contain more than just your target phrases and/or brand name

Graph Usually presented as

visit

s

Phrases

Why?“20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all? “

Inside AdWords November 11, 2008

“30% of search is 4+ words”Hitwise October 2011

•Less Competition•Keyword Combination that no tool will give you•Support for Main Phrases

Full Long Tail Graph

100% of Organic Traffic

75% of traffic not in Graph

25% of Organic Traffic

On what to Focus?

Conversion by Phrase Length #2

What does this have to do with Link Building?

Panda

Food Hair/Fur Clothes Toys

sunny side up panda breakfast

adding spots to panda dye

high heel panda shoes

panda pancakes breakfast special

removing panda spots brush

panda booties

B.P.

panda pancakes breakfast special

removing panda spots brush

panda booties

Panda

Food Hair/Fur Clothes Toys

A.P.

sunny side up panda breakfast

adding spots to panda dye

high heel panda shoes

Long tail Link TacticsQuick, Easy & Scalable

• Social bookmarks• Press Releases• Guest Blogging

• Forums• Q&A sites• Web 2.0 platforms

Finding long tail anchor text

• Analytics• Google suggest• Google - Related• Yahoo Suggest• Bing Related Searches• Google Keyword tool – Low competition

Takeaways

• Stop creating high volume / low quality content.

• Build links with long-tail anchor text into quality pages.

• Main phrases + 2 words = best conversion rate.

• Links to deeper pages strengthen your head terms.

You Can Change the Head

Old Target Phrase

Bonus Slide

Thank You

Menachem Rosenbaum- SEO ConsultantMatan Media – http://MatanMedia.comEmail - menachem@matanmedia.com