Post on 21-Jan-2022
The Only Overnight TAM data providing Company in Pakistan.
MEDIALOGIC MONTHLY REVIEW JANUARY 2018
CONTENTS ……..
CAT (Commercial Airtime ) Slide #
Data Source:2
oMarket Share%| By Genre 3
oTime Band Utilization 4
oTarget Group Share Ratings 5
oTop 15 channel Overall C&S | Total Ind 6
oChannel-wise Breakup by Genre 10
oTop programs C&S | Total Ind 21
oTop 10 Talk Shows 23
oTop Infotainment Shows 24
oTop Morning Shows 25
Ratings Slide #
CAT Comparison by Genre 27
Top 10 Categories 28
Top 10 Advertisers 29
Top 10 Brands 30
Channel-wise Breakup By Genre 31
MARKET SHARE% | BY GENRE
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
3Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House
cable channels is not included to calculate market share.
46%
25%
9%
4%
4%
4%3%
2%
2%1%
0%
C&S INDLocal Ent
News/Current Affairs
Kids
Foreign Ent
Sports
Movie
Documentry
Religious
Music
Regional
Cooking/Food
0102030405060
Ma
rke
t S
ha
re%
Local Ent News Kids Foreign Ent Movie
0
10
20
30
40
50
60M
ark
et
Sh
are
%
Local Ent News Kids Foreign Ent Movie
48%
24%
8%
4%
3%
4% 3%
2% 2%1%
1%TOTAL INDLocal Ent
News/Current Affairs
Kids
Foreign Ent
Sports
Movie
Documentry
Religious
Music
Regional
Cooking/Food
TIME BANDS UTILIZATION
Time Slot wise Viewership
Gender wise Split of Viewership
4
0.05.0
10.015.020.025.030.035.040.045.050.0
Ave
rage
Rat
ings
%
Total Males Females
16.819.2
27.1
42.138.4
23.7
15.7 17.3
25.4
40.136.9
23.0
18.021.1
28.7
44.2
40.0
24.4
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
Morning 0800 -1100
Noon/AfterNoon1100 - 1700
Pre-PrimeTime1700 - 1900
Prime Time 1900 -2100
Post-Prime Time2100 - 2300
Late Night 2300 -2400
Ave
rage
Rat
ings
%
Total Males Females
TARGET GROUP SHARE RATINGS
BY Age Group
*TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV)
BY SEC
5
20%
27%34%
15%
4%M/F 05-14
M/F 15-25
M/F 26-45
M/F 46-59
M/F 60+
6%
15%
28%22%
29%SEC A
SEC B
SEC C
SEC D
SEC E
Note: Raking is based on 24 Hours Avg Ratings
TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas HUM TV lead on C&S followed by ARY DIGITAL
6
Total Ind C&S Ind
Jan-18 Jan-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 PTV HOME 1.56 1 HUM TV 0.91
2 ATV 1.27 2 ARY DIGITAL 0.90
3 HUM TV 0.64 3 GEO ENTERTAINMENT 0.77
4 ARY DIGITAL 0.63 4 GEO NEWS 0.61
5 GEO ENTERTAINMENT 0.54 5 CARTOON NWK 0.56
6 GEO NEWS 0.43 6 FILMAZIA 0.54
7 CARTOON NWK 0.40 7 DISNEY 0.39
8 FILMAZIA 0.38 8 A PLUS 0.39
9 DISNEY 0.28 9 URDU 1 0.37
10 A PLUS 0.27 10 ARY NEWS 0.37
11 URDU 1 0.26 11 GEO KAHANI 0.36
12 ARY NEWS 0.26 12 EXPRESS ENTERTAINMENT 0.33
13 GEO KAHANI 0.25 13 EXPRESS NEWS 0.32
14 PTV NEWS 0.24 14 TV ONE 0.28
15 EXPRESS ENTERTAINMENT 0.23 15 SAMAA 0.27
Note: Raking is based on 24 Hours Avg Ratings
TOP 15 CHANNEL OVERALL |PAKISTAN UPRABN
ARY DIGITAL lead the overall top 15 channels charts on both Total Ind and C&S Ind
7
Total Ind C&S Ind
Jan-18 Jan-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.90
2 HUM TV 0.82 2 HUM TV 0.87
3 GEO ENTERTAINMENT 0.70 3 GEO ENTERTAINMENT 0.75
4 GEO NEWS 0.56 4 GEO NEWS 0.60
5 FILMAZIA 0.54 5 FILMAZIA 0.58
6 CARTOON NWK 0.50 6 CARTOON NWK 0.53
7 PTV HOME 0.45 7 DISNEY 0.42
8 DISNEY 0.39 8 A PLUS 0.42
9 A PLUS 0.39 9 GEO KAHANI 0.41
10 GEO KAHANI 0.38 10 URDU 1 0.38
11 ATV 0.38 11 ARY NEWS 0.36
12 URDU 1 0.35 12 EXPRESS ENTERTAINMENT 0.32
13 ARY NEWS 0.34 13 EXPRESS NEWS 0.31
14 EXPRESS ENTERTAINMENT 0.30 14 SAMAA 0.27
15 EXPRESS NEWS 0.29 15 TV ONE 0.27
TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 PTV HOME 1.56 ARY DIGITAL 0.84 GEO ENT 0.98 GEO NEWS 1.09 ARY DIGITAL 0.79 GEO KAHANI 1.28
2 ATV 1.27 HUM TV 0.82 HUM TV 0.90 HUM TV 1.00 HUM TV 0.75 FILMAZIA 1.00
3 HUM TV 0.64 GEO ENT 0.70 ARY DIGITAL 0.80 ARY DIGITAL 0.99 FILMAZIA 0.65 PTV HOME 0.95
4 ARY DIGITAL 0.63 GEO NEWS 0.56 CARTOON NWK 0.63 DISNEY 0.94 ATV 0.64 ARY DIGITAL 0.83
5 GEO ENT 0.54 FILMAZIA 0.54 GEO NEWS 0.50 GEO ENT 0.50 GEO ENT 0.61 ATV 0.75
6 GEO NEWS 0.43 CARTOON NWK 0.50 A PLUS 0.41 PTV HOME 0.50 GEO KAHANI 0.46 URDU 1 0.59
7 CARTOON NWK 0.40 PTV HOME 0.45 EXPRESS ENT 0.39 FILMAZIA 0.48 PTV HOME 0.45 GEO ENT 0.59
8 FILMAZIA 0.38 DISNEY 0.39 SAMAA 0.35 CARTOON NWK 0.44 CARTOON NWK 0.44 EXPRESS ENT 0.50
9 DISNEY 0.28 A PLUS 0.39 ARY NEWS 0.34 A PLUS 0.38 URDU 1 0.42 A PLUS 0.49
10 A PLUS 0.27 GEO KAHANI 0.38 URDU 1 0.33 DUNYA NEWS 0.36 DISNEY 0.37 GEO NEWS 0.46
11 URDU 1 0.26 ATV 0.38 FILMAZIA 0.31 EXPRESS NEWS 0.34 A PLUS 0.36 TV ONE 0.42
12 ARY NEWS 0.26 URDU 1 0.35 EXPRESS NEWS 0.30 TV ONE 0.34 GEO NEWS 0.35 CARTOON NWK 0.42
13 GEO KAHANI 0.25 ARY NEWS 0.34 TV ONE 0.29 8XM 0.31 ARY NEWS 0.34 HUM TV 0.38
14 PTV NEWS 0.24 EXPRESS ENT 0.30 PTV HOME 0.28 DAWN NEWS 0.31 EXPRESS NEWS 0.25 FILM WORLD 0.38
15 EXPRESS ENT 0.23 EXPRESS NEWS 0.29 TEN SPORTS 0.23 ARY NEWS 0.30 FILM WORLD 0.22 DUNYA NEWS 0.38
TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 HUM TV 0.91 ARY DIGITAL 0.90 GEO ENT 1.01 GEO NEWS 1.15 ARY DIGITAL 0.88 GEO KAHANI 1.43
2 ARY DIGITAL 0.90 HUM TV 0.87 HUM TV 0.92 HUM TV 1.06 HUM TV 0.83 FILMAZIA 1.12
3 GEO ENT 0.77 GEO ENT 0.75 ARY DIGITAL 0.82 ARY DIGITAL 1.04 FILMAZIA 0.72 ARY DIGITAL 0.93
4 GEO NEWS 0.61 GEO NEWS 0.60 CARTOON NWK 0.65 DISNEY 0.99 GEO ENT 0.67 URDU 1 0.67
5 CARTOON NWK 0.56 FILMAZIA 0.58 GEO NEWS 0.51 GEO ENT 0.53 GEO KAHANI 0.51 GEO ENT 0.66
6 FILMAZIA 0.54 CARTOON NWK 0.53 A PLUS 0.42 FILMAZIA 0.50 CARTOON NWK 0.48 EXPRESS ENT 0.56
7 DISNEY 0.39 DISNEY 0.42 EXPRESS ENT 0.41 CARTOON NWK 0.47 URDU 1 0.46 A PLUS 0.55
8 A PLUS 0.39 A PLUS 0.42 SAMAA 0.36 A PLUS 0.40 DISNEY 0.41 GEO NEWS 0.51
9 URDU 1 0.37 GEO KAHANI 0.41 ARY NEWS 0.35 DUNYA NEWS 0.38 A PLUS 0.39 CARTOON NWK 0.47
10 ARY NEWS 0.37 URDU 1 0.38 URDU 1 0.34 EXPRESS NEWS 0.35 GEO NEWS 0.39 TV ONE 0.47
11 GEO KAHANI 0.36 ARY NEWS 0.36 FILMAZIA 0.32 TV ONE 0.35 ARY NEWS 0.38 HUM TV 0.43
12 EXPRESS ENT 0.33 EXPRESS ENT 0.32 EXPRESS NEWS 0.31 8XM 0.33 EXPRESS NEWS 0.27 FILM WORLD 0.43
13 EXPRESS NEWS 0.32 EXPRESS NEWS 0.31 TV ONE 0.30 DAWN NEWS 0.32 FILM WORLD 0.25 DUNYA NEWS 0.42
14 TV ONE 0.28 SAMAA 0.27 TEN SPORTS 0.23 ARY NEWS 0.32 DUNYA NEWS 0.22 ARY NEWS 0.42
15 SAMAA 0.27 TV ONE 0.27 DAWN NEWS 0.23 GEO KAHANI 0.30 EXPRESS ENT 0.21 SAMAA 0.38
ENTERTAINMENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on both Total and C&S Ind.
10
Total Ind C&S Ind
Jan-18 Jan-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.90
2 HUM TV 0.82 2 HUM TV 0.87
3 GEO ENTERTAINMENT 0.70 3 GEO ENTERTAINMENT 0.75
4 FILMAZIA 0.54 4 FILMAZIA 0.58
5 PTV HOME 0.45 5 A PLUS 0.42
6 A PLUS 0.39 6 GEO KAHANI 0.41
7 GEO KAHANI 0.38 7 URDU 1 0.38
8 ATV 0.38 8 EXPRESS ENTERTAINMENT 0.32
9 URDU 1 0.35 9 TV ONE 0.27
10 EXPRESS ENTERTAINMENT 0.30 10 PLAY ENTERTAINMENT 0.17
ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
HUM TV is leading on Prime Time followed by Geo Ent on Total and C&S Ind
11
Total Ind C&S Ind
Jan-18 Jan-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 2.73 1 HUM TV 2.93
2 GEO ENTERTAINMENT 2.49 2 GEO ENTERTAINMENT 2.67
3 ARY DIGITAL 2.28 3 ARY DIGITAL 2.45
4 FILMAZIA 1.66 4 FILMAZIA 1.78
5 PTV HOME 1.35 5 A PLUS 1.37
6 A PLUS 1.28 6 GEO KAHANI 1.19
7 GEO KAHANI 1.11 7 URDU 1 0.96
8 ATV 0.99 8 EXPRESS ENTERTAINMENT 0.71
9 URDU 1 0.90 9 TV ONE 0.53
10 EXPRESS ENTERTAINMENT 0.66 10 AAJ ENTERTAINMENT 0.39
TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by ARY News on both Total and C&S Individuals.
12
Total Ind C&S Ind
Jan 18 Jan 18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.56 1 GEO NEWS 0.60
2 ARY NEWS 0.34 2 ARY NEWS 0.36
3 EXPRESS NEWS 0.29 3 EXPRESS NEWS 0.31
4 SAMAA 0.25 4 SAMAA 0.27
5 DUNYA NEWS 0.22 5 DUNYA NEWS 0.24
6 DAWN NEWS 0.15 6 DAWN NEWS 0.17
7 NEWS ONE 0.15 7 NEWS ONE 0.16
8 NINETY 2 NEWS 0.15 8 NINETY 2 NEWS 0.16
9 AAJ NEWS 0.13 9 AAJ NEWS 0.14
10 ABB TAKK 0.11 10 ABB TAKK 0.12
TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by ARY News
13
Total Ind C&S Ind
Jan 18 Jan 18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 1.20 1 GEO NEWS 1.29
2 ARY NEWS 0.65 2 ARY NEWS 0.70
3 EXPRESS NEWS 0.61 3 EXPRESS NEWS 0.65
4 DUNYA NEWS 0.55 4 DUNYA NEWS 0.59
5 SAMAA 0.51 5 SAMAA 0.55
6 NEWS ONE 0.32 6 NEWS ONE 0.34
7 NINETY 2 NEWS 0.30 7 NINETY 2 NEWS 0.32
8 AAJ NEWS 0.28 8 AAJ NEWS 0.30
9 DAWN NEWS 0.25 9 DAWN NEWS 0.27
10 24 NEWS 0.21 10 24 NEWS 0.22
MUSIC CHANNELS
8XM*Captures the 1st position
as the most watched
music channel with 71%
share in music Genre
14
Rank Channel Name TRPs Relative Share%
1 8XM 171.3 65.4%
2 JALWA 84.6 32.3%
3 ARY MUSIK 3.6 1.4%
4 OXYGENE 2.1 0.8%
5 VIBE TV 0.4 0.2%
Total 262.2 100%
SPORTS |PAKISTAN TOTAL
15
PTV SPORTS is leading on Total Ind and TEN SPORTS is leading on C&S Ind
Total Ind
Jan-18
Rank Channel Name TRPs Relative Shr%
1 PTV SPORTS 244 46%
2 TEN SPORTS 207 39%
3 GEO SUPER 83 16%
Grand Total 535 100%
C&S Ind
Jan-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 296 44%
2 PTV SPORTS 250 38%
3 GEO SUPER 119 18%
Grand Total 666 100%
SPORTS |PAKISTAN URBAN
TEN SPORTS is leading on Total Ind and C&S Ind on Pak Urban
16
Total Ind
Jan-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 280 44%
2 PTV SPORTS 247 38%
3 GEO SUPER 115 18%
Grand Total 643 100%
C&S Ind
Jan-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 300 45%
2 PTV SPORTS 247 37%
3 GEO SUPER 124 18%
Grand Total 671 100%
Movie Channels
17
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Jan 18 Jan 18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.21 1 FILM WORLD 0.45
2 FILMAX 0.07 2 SILVER SCREEN 0.21
3 SILVER SCREEN 0.06 3 FILMAX 0.20
4 HBO 0.05 4 HBO 0.13
5 WB 0.03 5 WB 0.10
6 AXN 0.02 6 RAAVI TV 0.06
7 RAAVI TV 0.02 7 AXN 0.05
8 STAR LITE TV 0.00 8 STAR LITE TV 0.00
9 STAR MOVIES 0.00 9 STAR MOVIES 0.00
FOOD CHANNELS
18
C&S Ind
Jan 18
Rank Channel Name TRPs Relative Share%
1 MASALA TV 101 96%
2 ZAIQA 4 4%
.. Grand Total 105 100%
KIDS
19
Rank Channel TRPs Relative Share%
1 CARTOON NWK 790 49%
2 DISNEY 620 38%
3 POGO 107 7%
4 NICKELODEON 88 5%
5 CINEMACHI KIDS 14 1%
…. Grand Total 1619 100%
Cartoon NWK Holds 49% Of Kids Channels Viewership
TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
20
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.095 APNA CHANNEL 0.087 KTN 0.110 AVT KHYBER 0.369 PTV BOLAN 0.105
2 KTN 0.045 PUNJAB TV 0.019 APNA CHANNEL 0.106 AVT KHYBER NEWS 0.281 AVT KHYBER 0.078
3 AVT KHYBER 0.031 KAY2 0.014 SINDH TV 0.045 PASHTO 1 0.206 PASHTO 1 0.071
4 AVT KHYBER NEWS 0.020 PASHTO 1 0.008 KTN NEWS 0.030 ARUJ TV 0.115 ARUJ TV 0.056
5 PASHTO 1 0.019 ARUJ TV 0.008 KASHISH 0.025 APNA CHANNEL 0.108 AVT KHYBER NEWS 0.055
6 SINDH TV 0.019 AVT KHYBER 0.007 DHARTI TV 0.017 MASHRAQ TV 0.099 VSH NEWS 0.012
7 ARUJ TV 0.016 PTV NATIONAL 0.007 MEHRAN TV 0.017 PTV NATIONAL 0.036 KTN 0.011
8 KTN NEWS 0.012 WASEB 0.002 SINDH TV NEWS 0.016 KAY2 0.018 KAY2 0.011
9 PUNJAB TV 0.012 AVT KHYBER NEWS 0.002 AWAZ 0.015 KASHISH 0.010 APNA CHANNEL 0.010
10 KASHISH 0.011 KTN 0.001 ARUJ TV 0.010 PUNJAB TV 0.003 WASEB 0.009
11 KAY2 0.010 KASHISH 0.001 AVT KHYBER 0.006 KTN 0.003 KASHISH 0.006
12 DHARTI TV 0.007 SINDH TV 0.001 KAY2 0.004 PTV BOLAN 0.001 SINDH TV NEWS 0.004
13 MEHRAN TV 0.007 VSH NEWS 0.001 PUNJAB TV 0.004 SINDH TV 0.001 SINDH TV 0.003
14 MASHRAQ TV 0.007 DHARTI TV 0.001 VSH NEWS 0.002 DHARTI TV 0.001 PUNJAB TV 0.003
15 SINDH TV NEWS 0.007 SINDH TV NEWS 0.001 PASHTO 1 0.002 KTN NEWS 0.001 AWAZ 0.001
16 AWAZ 0.006 MASHRAQ TV 0.001 PTV NATIONAL 0.001 AWAZ 0.000 DHARTI TV 0.001
17 PTV NATIONAL 0.006 PTV BOLAN 0.001 WASEB 0.001 WASEB 0.000 MASHRAQ TV 0.000
18 PTV BOLAN 0.002 AWAZ 0.001 PTV BOLAN 0.001 SINDH TV NEWS 0.000 PTV NATIONAL 0.000
19 VSH NEWS 0.002 MEHRAN TV 0.000 MASHRAQ TV 0.001 MEHRAN TV 0.000 MEHRAN TV 0.000
20 WASEB 0.002 KTN NEWS 0.000 AVT KHYBER NEWS 0.000 VSH NEWS 0.000 KTN NEWS 0.000
TOP PROGRAMS | OVERALL
Geo Ent’ Khani hits 8.77 ratings 22nd Jan 2018
*Top programs ranking is based on highest rated episode of each program during the reporting period 21
Top Programs | Total Individuals
Jan 18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 22-Jan-18 GEO ENTERTAINMENT Khani 8.776 4,042 16.5
2 16-Jan-18 HUM TV Alif Allah Aur Insan 5.829 2,685 11.6
3 11-Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 5.715 2,632 11.7
4 27-Jan-18 HUM TV Khamoshi 5.565 2,564 10.7
5 14-Jan-18 ARY DIGITAL BulBulay 5.451 2,511 10.7
6 04-Jan-18 HUM TV Daldal 5.413 2,493 9.9
7 03-Jan-18 ARY DIGITAL Aisi Hai Tanhai 5.385 2,480 10.8
8 30-Jan-18 GEO ENTERTAINMENT silsilay 5.261 2,423 10.2
9 20-Jan-18 FILMAZIA Nagin 2 5.175 2,384 10.6
10 02-Jan-18 HUM TV Gumrah 5.127 2,362 11.7
TOP PROGRAMS | C & S
*Top programs ranking is based on highest rated episode of each program during the reporting period 22
Geo Ent’ Khani Hits 9.41 Ratings on 22nd Jan 2018
Top Programs | C&S Individuals
Jan 18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 22-Jan-18 GEO ENTERTAINMENT Khani 9.41 4,042 17.50
2 16-Jan-18 HUM TV Alif Allah Aur Insan 6.25 2,685 12.50
3 11-Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 6.13 2,632 12.40
4 27-Jan-18 HUM TV Khamoshi 5.97 2,564 11.40
5 14-Jan-18 ARY DIGITAL BulBulay 5.85 2,511 11.40
6 4-Jan-18 HUM TV Daldal 5.81 2,493 10.70
7 3-Jan-18 ARY DIGITAL Aisi Hai Tanhai 5.78 2,480 11.40
8 30-Jan-18 GEO ENTERTAINMENT silsilay 5.64 2,423 11.00
9 20-Jan-18 FILMAZIA Nagin 2 5.55 2,384 11.30
10 2-Jan-18 HUM TV Gumrah 5.50 2,362 12.40
23
TALK SHOWS
GEO NEWS’ Capital Talk is on Top amongst talk shows during Jan 2018
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59
Current Affairs Talk Shows | C&S Ind
Jan-18
Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV]
1 11-Jan-18 GEO NEWS Capital Talk Hamid Mir 2.073 890.21 4.17
2 25-Jan-18 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 1.913 821.69 5.25
3 12-Jan-18 GEO NEWS Lekin Rabia Anum 1.662 713.86 4.52
4 27-Jan-18 NEWS ONE Live With Dr.Shahid Masood Dr.Shahid Masood 1.592 683.67 3.11
5 09-Jan-18 ARY NEWS The Reporters Sami Ibrahim 1.471 631.65 3.29
6 11-Jan-18 DUNYA NEWS On The Front Kamran Shahid 1.467 629.99 3.00
7 10-Jan-18 ARY NEWS Off The Record Kashif Abbasi 1.431 614.75 3.04
8 17-Jan-18 GEO NEWS Aapas Ki Baat Muneeb Farooq 1.342 576.53 5.05
9 25-Jan-18 GEO NEWS Report Card Aeysha Bakhsh 1.139 488.98 2.90
10 27-Jan-18 GEO NEWS Jirga Saleem Safi 1.112 477.42 2.99
INFOTAINMENT SHOWS
24
Express News’ Khabardar is on top followed Mazaq Raat
Ranking of shows is based on highest rated show during the reporting period.
0.00
1.00
2.00
Khabardar
Naqalo Se
Hoshiyar
Mazaaq Raat Hasb-e-Haal Khabar Naak Siyasi Theatre Kyun Key
Jamhuryat Hai
Sawa Teen
EXPRESS
NEWS
DUNYA NEWS DUNYA NEWS GEO NEWS EXPRESS
NEWS
24 NEWS NEO TV
28-Jan-18 16-Jan-18 07-Jan-18 18-Jan-18 02-Jan-18 27-Jan-18 07-Jan-18
1.84
1.26 1.19 1.19 1.06
0.490.22
RA
TIN
GS
%
Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV]
28-Jan-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.837 788.99 7.911
16-Jan-18 DUNYA NEWS Mazaaq Raat 1.256 539.438 4.921
07-Jan-18 DUNYA NEWS Hasb-e-Haal 1.189 510.446 4.046
18-Jan-18 GEO NEWS Khabar Naak 1.185 508.793 4.734
02-Jan-18 EXPRESS NEWS Siyasi Theatre 1.063 456.682 3.068
27-Jan-18 24 NEWS Kyun Key Jamhuryat Hai 0.491 211.07 1.721
07-Jan-18 NEO TV Sawa Teen 0.222 95.352 1.097
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month.
MORNING SHOWS| FEMALE 15-45 ALL
25
Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net)
1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.54 208 7.5
2 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.49 200 7.2
3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.95 128 4.6
4 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.91 123 4.4
5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.79 107 3.9
6 Mon-Fri ATV Mehekti Morning Sundas Khan 0.65 87 3.1
7 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.57 77 2.8
8 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.49 66 2.4
9 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.44 59 2.0
10 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.41 56 2.0
11 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.36 48 1.7
13 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.35 47 1.7
14 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.18 25 0.9
12 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.14 19 0.7
15 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.04 5 0.2
16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 0.2
17 Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti 0.02 3 0.1
18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 1 0.0
19 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.00 0 0.0
Hum TV’s “Jago Pakistan Jago” leading on Females 15-45 All followed by Ary Digital’s “Good Morning Pakistan”
26
Hum TV’s “Jago Pakistan Jago” leading on Females 15-45 C&S followed by Ary Digital’s “Good Morning Pakistan”
MORNING SHOWS| FEMALE 15-45 C&S
Rank Days Channel Program Name Host R % R T MS
1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.66 208 8.1
2 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.60 200 7.7
3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 1.02 128 5.0
4 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.98 123 4.7
5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.85 107 4.2
6 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.53 66 2.6
7 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.47 59 2.2
8 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.44 56 2.1
9 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.39 48 1.9
10 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.38 47 1.9
11 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.20 25 1.0
13 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.15 19 0.7
14 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.14 17 0.7
12 Mon-Fri ATV Mehekti Morning Sundas Khan 0.06 8 0.3
15 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.04 5 0.2
16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 0.2
17 Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti 0.02 3 0.1
18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 1 0.0
19 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.00 0 0.0
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month.
162
117
52
19 9 7 4 2 0
-
20
40
60
80
100
120
140
160
180
News Entertainment Regional Music Movie Kids Sports Food Islamic
CA
T M
inu
tes |
Th
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COMMERCIAL AIRTIME SUMMARY | BY GENRE
Please Note : Commercial Airtime Minutes are based on Spot TVCs only
Highest CAT Share Going To News Channels
27
43%
31%
14%
5%3%
2% 1%1%0%Genre-wise Airtime Share%
News Entertainment Regional
Music Movie Kids
Sports Food Islamic
TOP 10 CATEGORIES
Personal Care Products Leading CAT Share Followed By Beverages 28
22%
18%
17%
10%
10%
7%
5%
5%3%
3%
Relative SharePersonal Products Beverages
Detergents & Soaps Confectionery
Construction Cullinary
Food Cellular Communication
Automobiles & Transport Homecare Products
67 53 52 30 28 20 16 14 9 8
188 162
126 134
55 63 63
45
23 27
-
20
40
60
80
100
120
140
160
180
200
-
10
20
30
40
50
60
70
80
Th
ou
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nd
s
Th
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s
Airtime (Mins) Spot's Freq
TOP 10 ADVERTISERS | IN TERMS OF CAT
For The Month Of Jan 18 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29
83 30 18 14 13 9 8 8 7 7
205
69 67 51
32 23 19
45 30
17
-
50
100
150
200
250
-
10
20
30
40
50
60
70
80
90
Th
ou
sa
nd
s
Th
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nd
s Airtime (Mins) Spot's Freq
42%
15%
9%
7%
7%
5%
4%4%4% 3%
Relative ShareUNILEVER PAKISTAN LTD
PROCTER & GAMBLE PAKISTAN LTD
NESTLE PAKISTAN LIMITED
RECKITT BENCKISER PAKISTAN LTD.
The Coca-Cola Export Corporation
COLGATE PALMOLIVE LTD.
PEPSI COLA INTERNATIONAL (PVT.) LTD.
CONTINENTAL BISCUIT LTD.
KRAFT FOODS PAKISTAN LTD.
GOLDEN PEARL COSMETICS
TOP 10 BRANDS
Amongst Brands, Surf Excel is Leading the Industry 30
20%
18%
11%9%
8%
8%
7%
7%
6%6%
Relative Share Surf Excel
Ariel Washing Powder
Sunsilk Shampoo
Coca Cola
Sprite
Osaka Battery
Sabroso
K&Ns
Harpic Power Plus
Lifebuoy Herbal Shampoo
15 13 8 7 6 6 5 5 5 5
33
19 16 18
15 15
23 25
15 11
-
5
10
15
20
25
30
35
40
-
2
4
6
8
10
12
14
16
Surf Excel Ariel
Washing
Powder
Sunsilk
Shampoo
Coca Cola Sprite Osaka
Battery
Sabroso K&Ns Harpic
Power Plus
Lifebuoy
Herbal
Shampoo
Th
ou
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Th
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Airtime (Mins) Spot's Freq
NEWS CHANNELS | CAT COMPARISON
Amongst News Channels AAJ NEWS is Airing The Highest CAT……… 31
1310 10 10 10 10
8 8 8 7
02468
101214
AAJ NEWS EXPRESS
NEWS
DAWN NEWS ABB TAKK
NEWS
CAPITAL TV NEWS ONE NEO ARY NEWS CITY 42 24 NEWS
Th
ou
sa
nd
s
CAT Minutes In Thousands
8%
6%
6%
6%
6%
6%
5%5%5%5%
42%
Relative Share%AAJ NEWS EXPRESS NEWS
DAWN NEWS ABB TAKK NEWS
CAPITAL TV NEWS ONE
NEO ARY NEWS
CITY 42 24 NEWS
others
ENT CHANNELS | CAT COMPARISON
Amongst ENT Channels Play Entertainment is Airing The Highest CAT 32
9%9%
8%
8%
7%7%7%
6%6%
5%
28%
Relative SharePLAY ENTERTAINMENT
GEO KAHANI
EXPRESS ENT
AAJ ENTERTAINMENT
TV ONE
ARY DIGITAL
HUM TV
GEO ENTERTAINMENT
URDU 1
A PLUS
Others
10 10 10 108 8
8 7 7
6
PLAY
ENTERTAINMENT
GEO KAHANI EXPRESS ENT AAJ
ENTERTAINMENT
TV ONE ARY DIGITAL HUM TV GEO
ENTERTAINMENT
URDU 1 A PLUS
CAT Minutes In Thousands
MOVIE CHANNELS | CAT COMPARISON
Amongst Movie Channels Film World is Airing The Highest CAT 33
0
1,000
2,000
3,000
4,000
5,000
6,000
FILM WORLD FILMAX SILVER SCREEN HBO WB
5,173
1,488 1,143 1,067248
57%16%
12%
12%
3%
FILM WORLD
FILMAX
SILVER SCREEN
HBO
WB
REGIONAL CHANNELS | CAT COMPARISON
Amongst Regional Channels Raavi Channel is Airing The Highest CAT 34
RAAVI
13%
APNA CHANNEL
13%
VSH
10%
KTN
7%
MEHRAN TV
6%
SINDH TV
6%
WASEB
6%
DHARTI TV
6%
AWAZ
6%
MASHRIQ TV
4%
others
23%
Relative Share
6,951 6,924
5,379
3,7013,295 3,130 2,933 2,892 2,886
2,119
01,0002,0003,0004,0005,0006,0007,0008,000
RAAVI APNA
CHANNEL
VSH KTN MEHRAN TV SINDH TV WASEB DHARTI TV AWAZ MASHRIQ
TV
CAT (Minutes)
MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
35
9,847
8,468
202
0 5,000 10,000 15,000
8XM
JALWA
THE MUSIK
Music| CAT (Minutes)
1,792
1,264
1,080
0 500 1,000 1,500 2,000
TEN SPORTS
PTV SPORTS
GEO SUPER
Sports |CAT (Minutes)
1,826
171
0 500 1,000 1,500 2,000
MASALA
ZAIQA
Food | CAT (Minutes)
4,652
2,652
148
0 1,000 2,000 3,000 4,000 5,000
NICKELODEO
N
CARTOON
NETWORK
CINEMACHI
KIDS
Kids | CAT (Minutes)
Thank You------------