Media StudiesAn Introduction

What is the ‘media’?

•Mass production

•Wide audience

•Technologically driven

•Information driven.

Content type

•Text

•Graphic

•Audio

•Video

•Software application.

Distribution Formats

How many different media messages are you bombarded

with on a daily basis?

List as many formats as possible, using the content type categories

as an organizing structure

Media

Software

Graphic

Audio

Video Text

Emerging Formats

BloggingPodcasting

SMSSocial networking site adverts

Viral marketingOnline gaming

Machinima.

http://www.youtube.com/watch?v=t6iRhVdjLRM&feature=related

Audience

•Broadcast

•Narrowcast

•Niche markets.

Media consumption patterns

The history of the media

http://www.youtube.com/watch?v=pMcfrLYDm2U

Media of the future?

How is the ‘media’ a good thing?

Can the ‘media’ be harmful?

Why study the ‘media’?

At GCSE, our focus is on ‘print’ media texts including:

•Newspaper articles•Magazine articles•Leaflets•Brochures•Advertisements•Guidebooks •Websites

Text type

Audience

Purpose

•Inform•Explain•Describe•Advise•Persuade•Argue•Analyse•Review•Comment

Purpose

•Newspaper articles•Magazine articles•Leaflets•Brochures•Advertisements•Guidebooks •Websites

Audience – the central cog

The intended ‘consumer’ of a media text shapes its form and purpose –

•Age•Gender•Education•Socio-economic status•Hobbies and interests

Analysing a media text

Presentational features

Language

Structure & organization

Content

Presentational features

•Typography•Titles & captions•Layout•Graphics & images•Colour•White space

Language

•Word type & effect•Emotive language•Jargon•Tone•Rhetoric•Sound effects•Puns & wordplay

Structure & Organization

•Sentence length & type•Paragraph length & structure•Order & sequence of information

Content

•Fact•Opinion•Bias•Anecdotes•Exemplification•Reported speech