Post on 07-Aug-2015
Being a successful business is half the story…
Remaining successful is the challenge.
We are Bluebytes a media monitoring and analysis service.
We provide an extensive, all rounded knowledge platform to the industry you are concerned with.
Our services will help you gain better insights in your business
Bluebytes provides you the most in-depth coverage of news from print and online media in India.
Gaining business insights from news is undeniableBluebytes is your trusted source for news
We are India’s most comprehensive integrated media monitoring and analysis service providerWe provide world class monitoring and analysis service that is- organized, customized and rich in experienceWe use technology and human intellect to cull out news that is of your relevanceWe provide superior solutions to our clients through continuous innovation
Our service USP
Our service offerings
Daily news updates through email
Archival benefits- easy options to search predated news
Updating news on the media page on client’s website
Automated, real time analysis with color coded charts
Bluebytes analysisnow comes with
Circulation andAVE
Segregation as client,
competition and industry
Individual links open in actual news
Short summary to help identify priority news.Details of publication,Journalist, etc mentioned
Bluebytes news update through emailNews can be customized and segregated as required by client
Bluebytes value add features on the email updateBluebytes Trends
• Ready Tool to measure the trend for the last 7 days and the past 3 months for client specific news.
• View trends for-No. of articles -Size of the articles-Media Type, -Geographical location
Bluebytes value add features on the email updateBluebytes business news
•Provides ready access to the important news of the day from across sectors
•Sectors offered-Finance, Technology, Healthcare, Real estate & Retail, Travel & Hospitality.
Share this news
News customized with your logo
Store permanently-Convert to printablePDF/JPEGOptions to convert:- The entire page- Without the logos- Only the news
Bluebytes news linkThe news links are light in file size,
even the print news is easy to download.
Our proprietary technology assures you of a rich viewing experience.
Choose the date range for search
Search with key words
Search within your customized news or within the entire bluebytes archive
Bluebytes ArchiveSearch for hard to find predated news (especially print).
Use this as your research platform
Bluebytes provides access to archive through a user id and password which is not terminal or user specific
Bluebytes- news updates on websiteGet your positive credible news uploaded on your website
News can be uploaded in your homepage and media page.
Analyze by Criteria
Analyze by Topics
Save in PDF/XL
Option to view graph
Bluebytes Media AnalysisAutomated real time analysis. Each criteria can be analyzed by topics.
Criteria available- Overview, Classification, Media Branding, Tonality, Share of Voice
Topics available- Quantity, Size, Media Type, Publication, Geography, Journalist.
Generate periodic reports
Single point access to mark articles for Classification, Media Branding, Tonality
By size By Publication
By Geography By Journalists
Bluebytes Media Analysis- Overview
Media BrandingClassification
Bluebytes Media Analysis- Classification & Media Branding
Direct, Spokesperson, Substantial mention, only Mention Brand Logo, Brand Pic, Company Pic, Other Pic, Headline Mention, None.
Share of Voice
Tonality
Bluebytes Media Analysis- Tonality & Share Of Voice
Comparison with the competition
Favorable, Impartial, Mixed, Adverse, Ignore
Bluebytes Media Analysis- Mark articles
Single window to view all marked articles
Open the news link and mark articles at convenience
Bluebytes Media Analysis- Generate Report
Index in XL Report converted to PDF
Sample Client: Media Coverage Index (From Date: 01-Jun-2010 To: 30-Jun-2010)
News Date Newspaper Headline Edition Journalist Page No Article Size
Circulation_Figure AVE
Article_Mark_St
atus
2-Jun-10 Trav Talkwww. cleartrip.ae launched to tap UAE market National Bureau 22 60 100000 227500
4-Jun-10 www.alootechie.comCleartrip launches online travel planning tool, Small World Internet Bureau 0 78750
6-Jun-10 The Economic Times Online booking on a feverish pitch Chennai Ravi Teja Sharma 7 220 60000 524700
6-Jun-10 The Economic Times Online booking on a feverish pitch Hyderabad Ravi Teja Sharma 7 220 40000 297000
6-Jun-10 The Economic Times Online booking on a feverish pitch Pune Ravi Teja Sharma 7 220 25000 272250
6-Jun-10 The Economic Times Online booking on a feverish pitch Chandigarh Ravi Teja Sharma 7 220 25000 207900
6-Jun-10 The Economic Times Online booking on a feverish pitch Delhi Ravi Teja Sharma 7 220 125000 1782000
6-Jun-10 The Economic Times Online booking on a feverish pitch Mumbai Ravi Teja Sharma 7 220 150000 2029500
6-Jun-10 The Economic Times Online booking on a feverish pitch Bangalore Ravi Teja Sharma 7 220 90000 544500
6-Jun-10 Mail Today Late but Lucky Delhi Kunal Doley 27 875 80000 2047500
6-Jun-10 The Economic Times Online booking on a feverish pitch Ahmedabad Ravi Teja Sharma 7 220 75000 272250
6-Jun-10 The Economic Times Online booking on a feverish pitch Kolkata Ravi Teja Sharma 7 220 75000 594000
7-Jun-10www.economictimes.indiatimes.com Online booking on a feverish pitch Internet Bureau 0 45000
19-Jun-10 Pitch The Virtual Family National Robin Thomas 42-50 396 100000 171600*
Notes
AVE (Advertising Value Equivalent) is calculated on the basis of size of the article and the advertising rate of the publication.
Additionally Bluebytes AVE scientifically factors in Classification, Media Branding and Tonality while calculating the AVE,
for eg:Weightage for 'Direct' article will be more than for 'Only Mention'.Additional weightage is provided for mention in 'Headline', 'Company Picture' etc.
AVE changes with the Tonality in variable descending order from +ve to -ve.A multiplication factor of 3 is used to arrive at the resultant Bluebytes AVE.
Media Coverage Report- AVE with weightage & Circulation
Bluebytes- Domain tracking expertiseOur expertise lie in understanding the clients need for
tracking and then providing the relevant news.
Finance Banking, Mutual Fund (Asset Management), Insurance, Private Equity, Brokerage, Financial Service Distribution, Retail Finance
Technology IT, ITES, Hardware, Internet solutions, Security solutions
Telecommunication Mobile Handsets, Mobile Operators, Network solutions, Regulatory
Infrastructure Power, Oil & Gas, Roads, Bridges, Urban development
Aviation Airlines, Airports, Regulatory, Aviation training institutes
Real Estate Residential, Commercial, Land, Special Economic Zones (SEZ)
Retail Retail Infrastructure, Malls, Shopping Complex, Retail chains
Healthcare Pharmaceutical, Biotech, Diseases (Cancer, Diabetes, Obesity, etc), Medical equipments, Clinical research & trial, Medical diagnostics
Mfg/ Commodities Chemicals, Wines, Liquor, Sugar, Rubber, Steel, Cement
Automotive Automobile, Auto parts, Tyre
Consumer Durable TV, Music Players, LCDs, Household appliances
Travel & Tours Tourism, Travel companies, Online travel & ticket booking
Hospitality Hotels, Restaurants, Cuisines
Education Online Education, Business Institutes, General Education
HRD/ Jobs related Human Resource Management, Jobs portals
Some sector verticals where we provide in-depth coverage
Bluebytes- Domain tracking expertise
Bluebytes- we would like to help you…
At Bluebytes we provide you with customized news monitoring solutions. Do tell us about your need and we will work with you to fine tune the tracking brief.
Write to us at: info@bluebytes.info or call: 91 9820633034.
If you are looking at increasing your awareness and gaining business insights, we suggest our standalone Daily news updates through email. For more intensive users, in addition to email news updates, archive and analysis is recommended.
Thank you