Being a successful business is half the story…

Remaining successful is the challenge.

We are Bluebytes a media monitoring and analysis service.

We provide an extensive, all rounded knowledge platform to the industry you are concerned with.

Our services will help you gain better insights in your business

Bluebytes provides you the most in-depth coverage of news from print and online media in India.

Gaining business insights from news is undeniableBluebytes is your trusted source for news

We are India’s most comprehensive integrated media monitoring and analysis service providerWe provide world class monitoring and analysis service that is- organized, customized and rich in experienceWe use technology and human intellect to cull out news that is of your relevanceWe provide superior solutions to our clients through continuous innovation

Our service USP

Our service offerings

Daily news updates through email

Archival benefits- easy options to search predated news

Updating news on the media page on client’s website

Automated, real time analysis with color coded charts

Bluebytes analysisnow comes with

Circulation andAVE

Segregation as client,

competition and industry

Individual links open in actual news

Short summary to help identify priority news.Details of publication,Journalist, etc mentioned

Bluebytes news update through emailNews can be customized and segregated as required by client

Bluebytes value add features on the email updateBluebytes Trends

• Ready Tool to measure the trend for the last 7 days and the past 3 months for client specific news.

• View trends for-No. of articles -Size of the articles-Media Type, -Geographical location

Bluebytes value add features on the email updateBluebytes business news

•Provides ready access to the important news of the day from across sectors

•Sectors offered-Finance, Technology, Healthcare, Real estate & Retail, Travel & Hospitality.

Share this news

News customized with your logo

Store permanently-Convert to printablePDF/JPEGOptions to convert:- The entire page- Without the logos- Only the news

Bluebytes news linkThe news links are light in file size,

even the print news is easy to download.

Our proprietary technology assures you of a rich viewing experience.

Choose the date range for search

Search with key words

Search within your customized news or within the entire bluebytes archive

Bluebytes ArchiveSearch for hard to find predated news (especially print).

Use this as your research platform

Bluebytes provides access to archive through a user id and password which is not terminal or user specific

Bluebytes- news updates on websiteGet your positive credible news uploaded on your website

News can be uploaded in your homepage and media page.

Analyze by Criteria

Analyze by Topics

Save in PDF/XL

Option to view graph

Bluebytes Media AnalysisAutomated real time analysis. Each criteria can be analyzed by topics.

Criteria available- Overview, Classification, Media Branding, Tonality, Share of Voice

Topics available- Quantity, Size, Media Type, Publication, Geography, Journalist.

Generate periodic reports

Single point access to mark articles for Classification, Media Branding, Tonality

By size By Publication

By Geography By Journalists

Bluebytes Media Analysis- Overview

Media BrandingClassification

Bluebytes Media Analysis- Classification & Media Branding

Direct, Spokesperson, Substantial mention, only Mention Brand Logo, Brand Pic, Company Pic, Other Pic, Headline Mention, None.

Share of Voice

Tonality

Bluebytes Media Analysis- Tonality & Share Of Voice

Comparison with the competition

Favorable, Impartial, Mixed, Adverse, Ignore

Bluebytes Media Analysis- Mark articles

Single window to view all marked articles

Open the news link and mark articles at convenience

Bluebytes Media Analysis- Generate Report

Index in XL Report converted to PDF

Sample Client: Media Coverage Index (From Date: 01-Jun-2010 To: 30-Jun-2010)

News Date Newspaper Headline Edition Journalist Page No Article Size

Circulation_Figure AVE

Article_Mark_St

atus

2-Jun-10 Trav Talkwww. cleartrip.ae launched to tap UAE market National Bureau 22 60 100000 227500

4-Jun-10 www.alootechie.comCleartrip launches online travel planning tool, Small World Internet Bureau 0 78750

6-Jun-10 The Economic Times Online booking on a feverish pitch Chennai Ravi Teja Sharma 7 220 60000 524700

6-Jun-10 The Economic Times Online booking on a feverish pitch Hyderabad Ravi Teja Sharma 7 220 40000 297000

6-Jun-10 The Economic Times Online booking on a feverish pitch Pune Ravi Teja Sharma 7 220 25000 272250

6-Jun-10 The Economic Times Online booking on a feverish pitch Chandigarh Ravi Teja Sharma 7 220 25000 207900

6-Jun-10 The Economic Times Online booking on a feverish pitch Delhi Ravi Teja Sharma 7 220 125000 1782000

6-Jun-10 The Economic Times Online booking on a feverish pitch Mumbai Ravi Teja Sharma 7 220 150000 2029500

6-Jun-10 The Economic Times Online booking on a feverish pitch Bangalore Ravi Teja Sharma 7 220 90000 544500

6-Jun-10 Mail Today Late but Lucky Delhi Kunal Doley 27 875 80000 2047500

6-Jun-10 The Economic Times Online booking on a feverish pitch Ahmedabad Ravi Teja Sharma 7 220 75000 272250

6-Jun-10 The Economic Times Online booking on a feverish pitch Kolkata Ravi Teja Sharma 7 220 75000 594000

7-Jun-10www.economictimes.indiatimes.com Online booking on a feverish pitch Internet Bureau 0 45000

19-Jun-10 Pitch The Virtual Family National Robin Thomas 42-50 396 100000 171600*

Notes

AVE (Advertising Value Equivalent) is calculated on the basis of size of the article and the advertising rate of the publication.

Additionally Bluebytes AVE scientifically factors in Classification, Media Branding and Tonality while calculating the AVE,

for eg:Weightage for 'Direct' article will be more than for 'Only Mention'.Additional weightage is provided for mention in 'Headline', 'Company Picture' etc.

AVE changes with the Tonality in variable descending order from +ve to -ve.A multiplication factor of 3 is used to arrive at the resultant Bluebytes AVE.

Media Coverage Report- AVE with weightage & Circulation

Bluebytes- Domain tracking expertiseOur expertise lie in understanding the clients need for

tracking and then providing the relevant news.

Finance Banking, Mutual Fund (Asset Management), Insurance, Private Equity, Brokerage, Financial Service Distribution, Retail Finance

Technology IT, ITES, Hardware, Internet solutions, Security solutions

Telecommunication Mobile Handsets, Mobile Operators, Network solutions, Regulatory

Infrastructure Power, Oil & Gas, Roads, Bridges, Urban development

Aviation Airlines, Airports, Regulatory, Aviation training institutes

Real Estate Residential, Commercial, Land, Special Economic Zones (SEZ)

Retail Retail Infrastructure, Malls, Shopping Complex, Retail chains

Healthcare Pharmaceutical, Biotech, Diseases (Cancer, Diabetes, Obesity, etc), Medical equipments, Clinical research & trial, Medical diagnostics

Mfg/ Commodities Chemicals, Wines, Liquor, Sugar, Rubber, Steel, Cement

Automotive Automobile, Auto parts, Tyre

Consumer Durable TV, Music Players, LCDs, Household appliances

Travel & Tours Tourism, Travel companies, Online travel & ticket booking

Hospitality Hotels, Restaurants, Cuisines

Education Online Education, Business Institutes, General Education

HRD/ Jobs related Human Resource Management, Jobs portals

Some sector verticals where we provide in-depth coverage

Bluebytes- Domain tracking expertise

Bluebytes- we would like to help you…

At Bluebytes we provide you with customized news monitoring solutions. Do tell us about your need and we will work with you to fine tune the tracking brief.

Write to us at: info@bluebytes.info or call: 91 9820633034.

If you are looking at increasing your awareness and gaining business insights, we suggest our standalone Daily news updates through email. For more intensive users, in addition to email news updates, archive and analysis is recommended.

Thank you