Media Kiti.investopedia.com/downloads/emailcampaigndatasheets/...Expanded Content Channels INVESTING...

Post on 19-Apr-2020

9 views 0 download

Transcript of Media Kiti.investopedia.com/downloads/emailcampaigndatasheets/...Expanded Content Channels INVESTING...

Media Kit

Design, Navigation, Content

“Investopedia proved to be a top and was among the top sites on our plan in terms of efficiency and volume.”- TD Ameritrade

STRUCTUREDClearly defined content channels

ACTIONABLEMarket data & information

INTUITIVE Simple search & navigation

40,000,000 Pageviews/Mo.11,000,000 Unique Visitors/Mo.

NEW

ACTIVE INVESTORS

75% are Investors / Traders

62% Invest Directly via Brokerage

67% Invest or Plan to Invest in the Currency Markets in next 6 mos.

80% Invest Personally or for a Professional Fund

35% Work in Financial Industry

Key Demographics

“Investopedia has been a top performer since 2010. Investopedia is performing twice the campaign average.”- Charles Schwab

14% CEO / Business Owner

35% Own / Run a Small Business

AFFLUENT AUDIENCE

28% Age 25-34

36% HHI $100K+

25% Personal Investable Assets: $100K+

45% Travel for Business

87% Professional or Advanced Degree >> 52% have MBAs

79% Invest in Stocks

20% Trade 4+ Times / Wk

20% are Financial Advisors

38% Age 35-54

91% Head of Household

82% 18%

Expanded Content Channels

INVESTINGFull investment coverage including bonds, stocks, mutual funds, ETFs, commodities, and more.

MARKETSStock analysis, sector coverage, live market rates and trading strategies.

PERSONAL FINANCEFull-spectrum investing insight, from banking and savings to mortgage, taxes and retirement.

PROFESSIONALSSophisticated content for aspiring andseasoned financial professionals.

FOREXCurrency market coverage including news, rates, economic calendars, and trading tutorials.

“We’re seeing a lot of demand related to market volatility. As a result, we’re scaling up our Investopedia program to capture that demand.” - Merrill Lynch

Practice trading Stocks and Currencies on:FX TRADER & STOCK SIMULATOR

ACTIVE TRADINGStock trading tactics, live charts, fundamental analysis, and options strategies.

>> Full Financial Dictionary

>> Search 11,000+ Financial Terms

>> Featured “Term of the Day”

Forex

FXTrader

ETFs

Mutual Funds

Options & Futures

Active Trading

Stocks

Bonds

Personal Finance

Insurance

Retirement

Taxes

Investing

Stock Simulator

Professionals

GEOServe ads to specific countries or regions across the globe.

CONTEXTUALTarget by article topic, keyword, or ticker symbol.

IPReach the people who matter most for your campaign.

Targeted Advertising

“Investopedia is one of the three top performing sites.” - UBS

iPHONE & iPAD APP

211,000 DownloadsRanked #25 in the App Store

VICE PRESIDENT, SALESBob Fritze565 Fifth Avenue | 6th Floor New York, NY 10017Phone: 646-439-2668 | Cell: 201-213-5447bob@investopedia.com

EMAIL SALES MANAGERDan Gallo565 Fifth Avenue | 6th Floor New York, NY 10017Phone: 646-439-2693dgallo@investopedia.com

MARKETING MANAGERAdam Smith565 Fifth Avenue | 6th Floor New York, NY 10017Phone: 646-439-2625adam@investopedia.comTwitter: @asm1th

Contact UsREG’L SALES MANAGERSDiane Osgerchian565 Fifth Avenue | 6th Floor New York, NY 10017Phone: 646-439-2696 | Cell: 917-887-2815dianeo@investopedia.com

Justin Boults565 Fifth Avenue | 6th Floor New York, NY 10017Phone: 646-439-2697 | Cell: 516-238-0641jboults@investopedia.com

Andrew Pickell303 West Madison | Ste. 1250Chicago, IL 60606Phone: 312-994-1915 | Cell: 708.404.4314apickell@investopedia.com

Jason Kohn160 Spear Street | 15th FloorSan Francisco, CA 94105 Phone: 415-644-1527 | Cell: 925-408-2218jason@investopedia.com

Alex Shumway27 Spruce StreetDedham, MA 02026Phone: 781.329.1942 | Cell: 617.571.2876alex@wnpmedia.com

A DIVISION OF VALUECLICK