2009 - Sierra Club defeats Asarco Smelter in El Paso, TX. Media played a huge role in turnout and raising awareness in some very poor communities
Examples
Coal River Mountain, West Virginia
What is news?
Human Interest
Erin Brockovich anyone?
Local
Example: Coal’s impact on local fisheries
Conflict
New
Example: Energy Institute Report shows that Coal is on the way out
Timely
Example: Sierra Student Coalition - Fossil Fools Day for April Food Days
Strange Bedfellows
Controversy
Visuals
Carbon dioxide emissions opponents unrolled a 350-foot-long cloth petition in Centennial Park Thursday afternoon. The petition, with about 2000 signatures, asks to Governor Granholm to not allow more coal-fired power plants in Michigan.