Section B: Institutions and Audiences (OCR)This is from the OCR

specification:

Candidates should be prepared to understand and discuss the process of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions.

You should also be familiar with…

O The issues raised by media ownership in contemporary media practice.

O The importance of cross media convergence and synergy in production, distribution and marketing.

O The technologies which have been introduced in the recent years and the impact this has had on in production, distribution and marketing.

O The significance of proliferation in hardware and content for institutions and audiences.

O The importance on technological convergence for institutions and audiences.

O The issues raised from targeting national and local audience (British), by international or global institutions.

O The ways in which candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

The big 4!O They own 80% of the music industry,

compared to the 20% owned by the independent companies.

What are the effects or benefits of synergy?

Useful…O http://

musicindustrysectionb.blogspot.co.uk/