(MED301) Brazil's World Cup: Interacting with TV Viewers in Real-Time | AWS re:Invent 2014

Post on 24-Jun-2015

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How can you combine the power of the cloud to provide an immersive real-time experience for your mobile and television viewers? andquot;Second Screen Experienceandquot; provides an enhanced viewing experience for your users. We present best practices for implementing these experiences irrespective of your users' platform. Magazine Luiza is one of the largest retail chains in Brazil and was a sponsor of the Top TV station in the country during the FIFA World Cup. They ran ads on game intervals and reached spikes of four times more traffic by mobile users. Come see how they built the second screen experience and the architecture to manage the Magazine Luiza mobile strategy on top of AWS.

Transcript of (MED301) Brazil's World Cup: Interacting with TV Viewers in Real-Time | AWS re:Invent 2014

19K EMPLOYEES98 MM PEOPLE

REACHED DAILY

LARGEST ENTERTAINMENT CONTENT PRODUCTION CENTER

IN THE AMERICAS (APPROX. 1.65 MM M2)

Designed to support all Globo TV Shows

UX focus

AWS

CloudFormationAmazon

CloudWatchIAM

Amazon SNS Amazon SQS Amazon S3 Amazon

CloudFront

Amazon RDS Amazon

DynamoDB

Amazon

ElastiCacheAmazon Redshift RDS DB

instance read

replica

Amazon

Route 53

Amazon ELBAmazon EC2

AMI

Elastic IP Amazon EC2 Amazon EMR Auto ScalingAmazon VPC

AWS infrastructure

event management

Zero to Hero in 6 months

• 2 Developers

• 2 DevOps

• 1 QA analyst

• 1 Intern

•Multi AZ

• Instance-Store Backed

Instances

•Load tests

•Read replica

•Cache

TDD

&

BDD

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