(MED301) Brazil's World Cup: Interacting with TV Viewers in Real-Time | AWS re:Invent 2014
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How can you combine the power of the cloud to provide an immersive real-time experience for your mobile and television viewers? andquot;Second Screen Experienceandquot; provides an enhanced viewing experience for your users. We present best practices for implementing these experiences irrespective of your users' platform. Magazine Luiza is one of the largest retail chains in Brazil and was a sponsor of the Top TV station in the country during the FIFA World Cup. They ran ads on game intervals and reached spikes of four times more traffic by mobile users. Come see how they built the second screen experience and the architecture to manage the Magazine Luiza mobile strategy on top of AWS.
Transcript of (MED301) Brazil's World Cup: Interacting with TV Viewers in Real-Time | AWS re:Invent 2014
19K EMPLOYEES98 MM PEOPLE
REACHED DAILY
LARGEST ENTERTAINMENT CONTENT PRODUCTION CENTER
IN THE AMERICAS (APPROX. 1.65 MM M2)
Designed to support all Globo TV Shows
UX focus
AWS
CloudFormationAmazon
CloudWatchIAM
Amazon SNS Amazon SQS Amazon S3 Amazon
CloudFront
Amazon RDS Amazon
DynamoDB
Amazon
ElastiCacheAmazon Redshift RDS DB
instance read
replica
Amazon
Route 53
Amazon ELBAmazon EC2
AMI
Elastic IP Amazon EC2 Amazon EMR Auto ScalingAmazon VPC
AWS infrastructure
event management
Zero to Hero in 6 months
• 2 Developers
• 2 DevOps
• 1 QA analyst
• 1 Intern
•Multi AZ
• Instance-Store Backed
Instances
•Load tests
•Read replica
•Cache
TDD
&
BDD
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