Post on 28-Apr-2018
AGENDA
• WELCOME & INTRODUCTIONS
• CONTENT IS A KEY DIFFERENTIATOR
• MEASURING THE ROI OF YOUR CONTENT
• CASE STUDIES
• Q&A
THEN Brands were in control. Buyers were constantly
bombarded with billboards, commercials, and cold
calls trying to sell them a product.
NOW The customer is in control. Buyers are tuning
out loud, interruptive advertising and consuming
information online.
Cold Calling
Cold Emails (SPAM)
Interruptive Ads
Marketer - Centric
SEO
Blogging
Attraction
Customer - Centric
INBOUNDTRADITIONAL
vs.
At its core, content marketing is about building
relationships with your audience by providing them
with value.
By creating authentic content and personalized
interactions throughout the buying process to attract
leads, engage with prospects, and delight
customers.
Q: How?
A:
Build Marketing Assets
Blogs InteractiveTools
Photos &
Infographics
Videos &Podcasts
Presentations& eBooks
HOW TO SHOW ROI
• TRAFFIC
• LEADS
• CUSTOMERS & REVENUE
• ELEMENTS
• CHANNELS
• COST OF CUSTOMER ACQUISITION
At HubSpot, we are on a mission to make the world more inbound by empowering businesses to connect with their audience in a meaningful way.