Post on 20-Aug-2015
I’m Danish Farhan
@danishfarhan & @xische
I founded Xische & Co.Oh, but I’m no expert.
MEASURING SOCIAL
MEDIA ROIMYTH OR REALITY?
That’s a really dumb title for a presentation
I think.
I can’t think of a simpler analogy.
How do you measure ROI?
We need social to grow up just a
wee bit more.
STATE OF SOCIAL TODAY
It’s like saying show me ROI for the receptionist.
STATE OF SOCIAL TODAY
It’s just not optional anymore.
There is no God-metric to say
yes it works.
STATE OF SOCIAL TODAY
STATE OF SOCIAL TODAY
STATE OF SOCIAL TODAY
STATE OF SOCIAL TODAY
Because it’s easy to count, we think
fans must be it.
STATE OF SOCIAL TODAY
Population alone is no indication of a
nation’s prosperity.
STATE OF SOCIAL TODAY
STATE OF SOCIAL TODAY
No two brands are alike.Neither are measurement metrics.
A few practical things to remember.
Social media is not the destination but
the vehicle.
STATE OF SOCIAL TODAY
Social media is not a sales tool.
STATE OF SOCIAL TODAY
It’s an engagement tool.
STATE OF SOCIAL TODAY
Be ready to change.
STATE OF SOCIAL TODAY
Metrics are media agnostic.
What can you measure then hot shot?
6THE REALISTIC NUMBERS
DEFINE WHAT YOU WANT TO MEASURE
THE REALISTIC NUMBERS
Department, product or campaign.
THE REALISTIC NUMBERS
This could mean views of any kind.EXPOSURE
CONNECTIONS
THE REALISTIC NUMBERS
This could mean views of any kind.
ENGAGEMENT
THE REALISTIC NUMBERS
This stuff really matter. As in really.
REFERRALS
THE REALISTIC NUMBERS
Clicks to tactical destinations.
CONVERSIONS
THE REALISTIC NUMBERS
This isn’t easy. But relatively possible.