Measuring Intagible Assets - Increase Performance while Gaining Competitive Advantage

Post on 21-Dec-2014

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Measuring tangible output has been in the realm of manufacturing companies for a long time; however, recent studies have brought attention to measuring an organization's intangible assets. According to these studies increasing assets such as teamwork, communication and leadership improves your bottom-line while providing your organization with a strong, hard-to-replicate competitive advantage. This presentation is divided in three parts. Firstly, we describe what intangibles the Sigma Score measures; then, we explore what tools are available to measure these intangibles; and finally, we outline a company whose intangible assets have been improved.

Transcript of Measuring Intagible Assets - Increase Performance while Gaining Competitive Advantage

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Topics

Concept: Intangibles

Concept: Measurement / Measuring

Concept: Productivity v. Performance

Intangibles and Productivity

Interconnectivity of the Intangibles

Tools for Measuring the Intangibles

Portrait of a High-Functioning Organization

Benefits of Measuring Intangibles

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Increase productivity

Competitive advantage

Why Measure Intangibles?

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Intangibles

Teamwork: The ability to identify and join diverse strengths in order to make a greater whole that would not have existed otherwise

Concept: Intangibles

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How Many Veggies in Your Garden?

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Concept: Intangibles

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Situational Leadership Model

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Intangibles

Communication: transfer of information from transmitter to receiver

Concept: Intangibles

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Intangibles

Morale: the capacity of people to maintain belief in an institution, in others, in oneself or in a goal

Concept: Intangibles

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What sorts of things do you measure in life?

Why?

Concept: Measurement / Measuring

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Concept: Measurement / Measuring

What sorts of things do you measure at work?

Why?

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Concept: Measurement / Measuring

What sorts of things do you not measure at work?

Why?

What are the consequences?

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70%

Personnel traditionally accounts for

approximately

of a long-term care community’s costs

Why Measure Intangibles?

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Measure quality of results not the actual activity

Concept: Measurement / Measuring

Specific

Measurable

Attainable

Relevant

Timely

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Concept: Measurement / Measuring

Good measurements

Customer surveys to measure satisfaction

Number of team errors to measure supervisor’s effectiveness

Average monthly tips to measure waiters competency

Bad measurements

Returns to measure product satisfaction

Happiness level of your residents

Students graduating to measure quality of education

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DEFINITION PRODUCTIVITY

Concept: Productivity v. Performance

Rate at which an individual performs his/her job function

“”

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DEFINITION PERFORMANCE

Concept: Productivity v. Performance

The accomplishment of a given task measured against preset standards of accuracy, completeness, cost, and speed.

“”

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Interconnectivity of Intangibles

5.IMPROVED ORGANIZATIONAL PERFORMANCE & INCREASED PROFITABILITY

4.TECHNICAL AND ADMINISTRATIVE INNOVATION which results in

3.ORGANIZATIONAL LEARNING which promotes

2. TEAMWORK which fosters

1. LEADERSHIP encourages

Communication

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Interconnectivity of Intangibles

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Lots of tools measure individual leadership ability:

Caliper

DiSC

360

Profile XT

Tools for Measuring Intangibles

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Do It Yourself

Define/Identify what you need to measure

Select measurement mode

Assign values to responses

Administer tool

Tabulate data

Analyze data Information

Improve/Take action

Re-measure

Tools for Measuring Intangibles

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Potential Pitfalls

Intensity of Response Range

Clarity of wording

Bias

Expectations

Trust

Tools for Measuring Intangibles

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Balanced Scorecard More a tool to fill the gap between Senior Mgmt’s vision and the rest of the organization.

Tools for Measuring Intangibles

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Tools for Measuring Intangibles

Sigma Score Program

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Tools for Measuring Intangibles

Measurement without action will not bring about improvement

Intangible assets seldom affect financial performance directly.

Customer Service

Quality of Care

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Shared Management Model Cycle

Goal setting

Performance review

A High-Functioning Company

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A High-Functioning Company

According to the Shared Management Model, the primary role of the manager/supervisor is to focus on the growth and development of the employee

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PREPARATION

Select the right person for the job

Establish long-term objectives of the employee

Ensure objectives are clearly communicated

Ensure that the necessary material and people supports are in place to carry out those objectives

Identify and satisfy training needs

Spell out the accountability system related to the employee’s performance objectives

A High-Functioning Company

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ACTIVATION

Determine immediate objectives

Build a performance supportive attitude

Manage on-the-job activity

Provide on-the-job motivation

Identify barriers standing in the way of getting the job done

Remove those barriers whenever possible

Ensure that the job gets done

Recognize on-the-spot opportunities for performance enhancement

A High-Functioning Company

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ON-GOING EVALUATION

Ensure that activities and results are monitored.

Activate the accountability system so that rewards or their absence are consistent with performance.

Perform the fine tuning that observation of previous performance permits.

Use formal reviews:

Performance reviews

On the job testing

Team reviews

A High-Functioning Company

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Increasing the worth of intangibles is taking a longer-term view of the organization

Measuring intangible assets is about estimating how closely aligned those assets are to the company’s strategy

Increase performance

Define and Strengthen Competitive Advantage

Benefits of Measuring Intangibles

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What we measure?

Why we measure?

How we measure?

What benefits will come to us if we measure and take corresponding action?

Summary

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Measuring the Intangibles

Q & A

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WE ARE SO GLAD YOU CAME TODAY.

Please contact us anytime with questions

regarding today’s presentation.

Susan D. LesserSusan Lesser Group

860-716-9933sdl@susanlessergroup.comwww.susanlessergroup.com