Post on 15-Jan-2015
description
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Measuring Engagement of the Social Webwhere did the conversations go?
Ilya Grigorik@igrigorikPostRank
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Social Web
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
30% year over year engagement growth more participation, more conversations on top 10K sites
2007 2008 2009
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Off-site 2009: 66%
On-site2007: 82%
20072008
2009
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Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Trackbacks
Critique
Chatter
Collect
Clicks & Views
Enga
gem
ent
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Chatter2009: 29%
Trackbacks2007: 19%
20072008
2009
0
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Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
PubSubHubbub
Real-Time…
RSS Cloud
Comet
Push
ReverseHTTPPubSub
Low-latency
Hyper-localStream
Filtering to the Real-time Web is as round corners were to the Web 2.0(albeit, hopefully, with a lot more utility)
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Real-time ADD?
Students attention over time
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70
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2009
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Social Web SEO Land (aka Google)
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Half-life of a new piece of content is 1 hour!
2007 2008 20090
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% Engagement in 1st hour
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
We are all curators!
Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/
1. Social web is growing fast
2. One click participation: strengthens weak ties
3. We are all curators: distribution is truly distributed
4. Monoculture won’t happen (see 3, 2, and 1)
5. Distributed conversations require new & better monitoring tools
6. Filtering & Real-Time Web is like Web 2.0 and round corners