Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Measuring Engagement of the Social Webwhere did the conversations go?

Ilya Grigorik@igrigorikPostRank

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Social Web

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

30% year over year engagement growth more participation, more conversations on top 10K sites

2007 2008 2009

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Off-site 2009: 66%

On-site2007: 82%

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2009

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Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Trackbacks

Critique

Chatter

Collect

Clicks & Views

Enga

gem

ent

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Chatter2009: 29%

Trackbacks2007: 19%

20072008

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Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

PubSubHubbub

Real-Time…

RSS Cloud

Comet

Push

ReverseHTTPPubSub

Low-latency

Hyper-localStream

Filtering to the Real-time Web is as round corners were to the Web 2.0(albeit, hopefully, with a lot more utility)

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Real-time ADD?

Students attention over time

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

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2009

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Social Web SEO Land (aka Google)

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Half-life of a new piece of content is 1 hour!

2007 2008 20090

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% Engagement in 1st hour

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

We are all curators!

Measuring Engagement of Social Web @igrigorik #defraghttp://www.postrank.com/

1. Social web is growing fast

2. One click participation: strengthens weak ties

3. We are all curators: distribution is truly distributed

4. Monoculture won’t happen (see 3, 2, and 1)

5. Distributed conversations require new & better monitoring tools

6. Filtering & Real-Time Web is like Web 2.0 and round corners