McDonaldsBy: Steven Wilson, Zack Harrigan, Josh Foley

Company History

McDonalds barbeque opens in 1940

First fast food McDonalds was in 1948 and they had 9 original items at the restaurant

Staple of the menu was a 15 cent hamburger

One year later they added their world famous French fries

Ray Croc makes McDonalds famous in 1954

Products

Big Macs, Fries, chicken, McRib, McEverything, Soda, anything a fast food restaurant would normally have. (food)

Sales Reach

A global sales reach has been acquired by McDonalds due to the superfluous amount of stores scattered throughout the world.

Competitors

Their main competitors are as follows Starbucks, Subway, Burger King, Taco Bell, Jamba Juice, Yum, Dunkin Donuts.

Planning

Location- There are 33,000 locations and these are based on population, religion, GDP of area, region, and food source.

Layout- Fifty thousand square foot area, a parking lot with a drive-thru, a counter to order your food as you walk in, a kitchen in the back, seating area, bathrooms, and possibly a play area

Quality- They have personal quality assurance employees that check thee stores to make sure they are meeting standards.

Methods- For that, McDonalds 5P’s marketing strategy.

Product- Product consists of how the company must design, manufactures the products which improve the experience of every customer.

Place- The place for the most part includes distribution outlet and channel of the business.

Price- Pricing strategy is one of the most significant aspects when it comes to marketing.

People- McDonalds understands the significance of both consumers and employees. marketing.

Promotion- The endorsement activities implement by the Company aids communicate effectively with the potential consumers.

Capacity- on busy days, staff more employees. Add a second drive thru lane. Have extra employees ready if needed. Have move employees scheduled for dinner hour than the rest of the day

Factor Utilities

Form- McDonalds sells fast food

Place- they usually try to have their location close to high GDP and high population.

Time- open for twenty four hours