May #MarketingMinute

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Transcript of May #MarketingMinute

#MarketingMinuteMonthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips

MAY 22, 2015

How Marketers Appeal to Changing

Millennial and Hispanic Customers

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Frito-Lay’s Keys to Marketing Success:

Take Risks, Collaborate and Move Fast

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Food Manufacturers Put New Twists on

Nostalgic Flavors

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Coca-Cola Uses Customer Clusters to Drive

Speed, Efficiency and Effectiveness

Lay’s #DoUsAFlavor Encourages

Consumers to Celebrate Passion for Food

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Snickers’ #HungryMistakes Calls Out

Amusing Fails in NYC

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Kellogg’s Special K Uses Nielsen

Shopper Data to Build TV Audience

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PepsiMax’s #Genius Campaign Turns

Everyday Activities into Adventures

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Minute Maid Engages Young Parents on

Social with #DoinGood

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Read more: http://bit.ly/1HmrTVB

Mars’ M&M’s Go Mobile with Branded

Keyboard App

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Read more: http://bit.ly/1Enr0dj

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