Post on 12-May-2015
description
Maximizing Relevancy of Maximizing Relevancy of Search and Product Search and Product
Listing Pages for your Listing Pages for your Website CustomersWebsite Customers
March 25, 2009 12:00PM EDTEnter the Voice Conference:1-888-447-7153
ID: 6285560 when prompted.
Ruth Jarvis, Director of Marketingrjarvis@Davalen.com
Peter L Wilkerson, OmniFind Practice Area Managerpwilkerson@Davalen.com
www.davalen.com
Peter L. Wilkerson - Peter L. Wilkerson - pwilkerson@Davalen.com
discoveryarchitecture.wordpress.com
www.linkedin.com/in/peterwilkerson
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You Can Lead a Horse to Water…www.davalen.com
……But You Can’t Make Him Drink…But You Can’t Make Him Drink…www.davalen.com
… … But You Can Make Him Thirsty!But You Can Make Him Thirsty!www.davalen.com
OmniFind (ODE) = Leading a Horse to Water
Navigation Search Results Pages
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Marketing = Making the Horse Thirsty
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OmniFind (ODE) = Making the Horse Thirsty
PRODUCT LISTSPRODUCT LISTS
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Product ListsGlobal Sequencing Based on Relevancy
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Product ListsTargeted Sequencing Based on Persona
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Catalog Navigation Static Grouping
Group like things together – a normal catalog hierarchy function
Squares Circles Triangles
Product Lists www.davalen.com
Faceted NavigationDynamic Grouping
But can a static catalog rearrange items?
Red Blue Green
Product Lists www.davalen.com
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Tech TalkTech Talkwww.davalen.com
Search & FilterSearch & Filter
WebSphere Commerce (WC) allows Marketers to assign product attributes
OmniFind (ODE) allows searches to be filtered by the values of those product
attributes
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EggHead Alert!EggHead Alert!www.davalen.com
Building a Discovery Strategy
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WCWC ++ ODE ODE == >ROI>ROI
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Maximizing Relevancy of Search and Maximizing Relevancy of Search and Product Listing Pages for your Product Listing Pages for your
Website CustomersWebsite Customers
Peter L Wilkerson – Davalen, LLCpwilkerson@Davalen.com800.827.8451Blog: discoveryarchitecture.wordpress.comLinkedIn: www.linkedin.com/in/peterwilkerson
Visit Davalen at www.Davalen.com or call 800.827.8451 for more information.
Thank you for attending…Thank you for attending…
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