Maximize the ROI of your Magento marketing: how to

get more sales with minimum efforts and budget

About Amasty

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Product Page as a key factor

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F-pattern page view model

You have only 10-20 sec to catch users’ attention

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F-pattern page view model

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Proper page structure

1. Place your logo at the top left of the

site and do not have the head

banner distract from that image

2. Place important content on the left

side of the page

3. Navigation bars should be across

the top (preferably) or on the left

side

4. Consider F eye movement pattern

when writing content and planning

image layout

5. First 2 paragraphs on every page

should state the most important info

6. Do not include a lot of text as users

won't read it completely

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The main requirements to product images:

• Good quality & proper size

• Multiple images showing different product features and angles

• The size must be not too heavy

Visual product presentation

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Color Swatches pro module for Magento

Visual product presentation

Use images for attribute selection

No need to specify price difference for associated products

View image details with elegant zoom and lightbox effects

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Visual product presentation

360-degree view – 10-40% conversion increase

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Beware of image traps

1 2

Be careful how you using people on images

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Product images Remember about gender differences

Summarize efforts on your target audience

Beware of image traps

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People love media – use it!

Google showing only text results After implementing media

to search results

Use:

• Images (real use examples)

• Videos (product testing)

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Write product description for real people

No cold facts No impersonal sentences

Write in the manner your target audience speak

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Fast page load

Product Page Musthaves

Full Page Cache extension for Magento:

• Decreases page load time • Caches dynamic content much faster

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Customers also view block

Product Page Musthaves

• Automatically choose related combinations

• Hide out of stock items

• Choose product view type • Items from the same

category display

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Customers also viewed extension for Magento

Product Page Musthaves

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Vivid product labels

Product Page Musthaves

• 'on sale' products • products with special price • new products • '100% natural‘ • 'environment-friendly‘ • etc.

Highlight:

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Product Labels module for Magento

Product Page Musthaves

Display labels based on category, price, status, etc.

Specify time period for display

Use variables for label messages

Set priorities for label display

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Reviews from real people + social buttons

Product Page Musthaves

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Product tests and videos

Product Page Musthaves

• Give a sense of a real product

• Allow to see products in details

• Show real product sizes

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Breadcrumbs

Product Page Musthaves

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Google rich snippets module for Magento

Product Page Musthaves

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Product Page Musthaves

Assign stock statuses to products automatically or manually

Display stock statuses based on product quantity

Custom Stock Status module for Magento

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Custom Stock Status module for Magento

Product Page Musthaves

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Coming soon + e-commerce landing pages

Product Page Musthaves

• Attract organic traffic before product lunch • Collect leads

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Landing pages module for Magento

Product Page Musthaves

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The way to a better checkout flow

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Better checkout flow

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Abandoned carts disaster

Ecommerce sites have an average cart abandonment rate from 55% to 75%.

Shopping cart abandonment can be described as: • Shoppers place an item in their cart but doesn’t enter

the checkout phase of the funnel • Shoppers begin the checkout process but don’t

complete it

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The reasons for leaving carts:

Curbing the abandonment

1. The shopper is just browsing 2. Shoppers don’t trust your site 3. The checkout process is too

complicated 4. Creating the account for

checking out is too complicated

5. Shipping period is too long, the rates are expensive

6. Visitors wanted to compare prices

7. Not ready to purchase

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Checkout tip #1

Display Clear and Progressive Process Indicator

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Checkout tip #2

Make registration optional

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Checkout tip #3

Avoid asking the same info repeatedly

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Include trust factors

Checkout tip #4

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Display the complete payment summary without any hidden costs

Checkout tip #5

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Clear shipping and return policy

Checkout tip #6

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Keep a functional ‘Back’ button

Checkout tip #7

Save customers’ data if they click this button, so there will be no need to fill them in again

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Give maximum payment options

Checkout tip #8

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Make the registration a value added process

Checkout tip #9

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Checkout tip #10 Amasty One step Checkout Magento module

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Contact information

Have any questions? Ask them here:

Twitter.com/AmastyTeam

Victoria.leonenko@amasty.com

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A/B tests are the staff of life

Be data driven and implement new features only after testing