Social media: Maximising the benefits for local governmentIngrid KoehlerNWEGG: Social media in the public sector

October 2010 www.local.gov.uk

1Thursday, 7 October 2010

The future is uncertain

• finances?• localism?• regulatory

framework?• Big Society?• media?

www.local.gov.uk By lanx1983

2Thursday, 7 October 2010

It is not certain that everything is uncertain.

Blaise Pascal

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Some things are clear

• Place• Stronger emphasis on VFM• Openness• Accountability• things are getting social

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Revolutionary aspects of social media• Publication costs reduced - in some cases to

zero• Reduces friction in organisation• Speed and reach of network• Easily counterable

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So how do we maximise the

benefits?

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How things are going to change

Open performance, open data and open support

By opensourceway

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Big Society?

image from Conservative Home

or civic socialism?

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Southwark Circle

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Making savings

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Information exchange

Councils in Staffordshire

providing hygiene ratings

Restaurant customers provide

reviews

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Two way performance exchange

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Crimes in Chicago, Trees in San Francisco

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David Paul Ohmer on flickr

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£500 expenditure data

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Short change by Dave McLear on Flickr

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Open consultations

15www.lgtransparency.readandcomment.com15Thursday, 7 October 2010

Linked data

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via Paul Davidson of LeGSB

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Expenditure is not the only data...

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Evaluating impact

• measurement good• stories of impact• tools are free (often), but time costs• every channel is inclusive, every channel

excludes

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Supporting each other...

online conference3-9 November

regional workshopsannounced soon!

....find out more

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Contact me

• ingrid.koehler@local.gov.uk• www.twitter.com/ingridk• www.ideapolicy.wordpress.com• www.communities.idea.gov.uk• www.slideshare.net/ingrid_k

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