Maximising value of social media
-
Upload
ingrid-koehler -
Category
Documents
-
view
512 -
download
2
description
Transcript of Maximising value of social media
![Page 1: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/1.jpg)
Social media: Maximising the benefits for local governmentIngrid KoehlerNWEGG: Social media in the public sector
October 2010 www.local.gov.uk
1Thursday, 7 October 2010
![Page 2: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/2.jpg)
The future is uncertain
• finances?• localism?• regulatory
framework?• Big Society?• media?
www.local.gov.uk By lanx1983
2Thursday, 7 October 2010
![Page 3: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/3.jpg)
It is not certain that everything is uncertain.
Blaise Pascal
3Thursday, 7 October 2010
![Page 4: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/4.jpg)
Some things are clear
• Place• Stronger emphasis on VFM• Openness• Accountability• things are getting social
4Thursday, 7 October 2010
![Page 5: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/5.jpg)
Revolutionary aspects of social media• Publication costs reduced - in some cases to
zero• Reduces friction in organisation• Speed and reach of network• Easily counterable
5Thursday, 7 October 2010
![Page 6: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/6.jpg)
So how do we maximise the
benefits?
6Thursday, 7 October 2010
![Page 7: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/7.jpg)
How things are going to change
Open performance, open data and open support
By opensourceway
7Thursday, 7 October 2010
![Page 8: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/8.jpg)
Big Society?
image from Conservative Home
or civic socialism?
8Thursday, 7 October 2010
![Page 9: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/9.jpg)
Southwark Circle
9Thursday, 7 October 2010
![Page 10: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/10.jpg)
Making savings
10Thursday, 7 October 2010
![Page 11: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/11.jpg)
Information exchange
Councils in Staffordshire
providing hygiene ratings
Restaurant customers provide
reviews
11Thursday, 7 October 2010
![Page 12: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/12.jpg)
Two way performance exchange
12Thursday, 7 October 2010
![Page 13: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/13.jpg)
Crimes in Chicago, Trees in San Francisco
13
David Paul Ohmer on flickr
13Thursday, 7 October 2010
![Page 14: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/14.jpg)
£500 expenditure data
14
Short change by Dave McLear on Flickr
14Thursday, 7 October 2010
![Page 15: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/15.jpg)
Open consultations
15www.lgtransparency.readandcomment.com15Thursday, 7 October 2010
![Page 16: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/16.jpg)
Linked data
16
via Paul Davidson of LeGSB
16Thursday, 7 October 2010
![Page 17: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/17.jpg)
Expenditure is not the only data...
17Thursday, 7 October 2010
![Page 18: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/18.jpg)
Evaluating impact
• measurement good• stories of impact• tools are free (often), but time costs• every channel is inclusive, every channel
excludes
18Thursday, 7 October 2010
![Page 19: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/19.jpg)
Supporting each other...
online conference3-9 November
regional workshopsannounced soon!
....find out more
19Thursday, 7 October 2010
![Page 20: Maximising value of social media](https://reader033.fdocuments.us/reader033/viewer/2022052618/554acc07b4c90524738b5265/html5/thumbnails/20.jpg)
Contact me
• [email protected]• www.twitter.com/ingridk• www.ideapolicy.wordpress.com• www.communities.idea.gov.uk• www.slideshare.net/ingrid_k
20Thursday, 7 October 2010