maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

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29.10.10 and 02.12.10 Maximise your web marketing - DIGITAL PR AND SOCIAL BOOK MARKING

Transcript of maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING

Social Bookmarking

Creating links, driving traffic

Roan Fair

Search Marketing Consultant

www.intergage.co.uk

Today’s agenda…

• What is Social Bookmarking?

• Why is it important?

• Why should I use it?

• How do I use it?

• Hint and tips

What is social bookmarking? Why?

• All your bookmarks in one place

• Quick, easy research resource

• Sharing social community

• X-Factor – vote them up

• SEO, PageRank and ‘follow’

Social bookmarking

• Digg – 27.5m monthly visitors

• Buzz – 16.0m

• Reddit – 15.5m

• Stumbleupon – 15.0m

• Delicious – 5.5m

Source: Ebizmba, Sep 2010

Social bookmarking

• Mixx – 2.6m monthly visitors

• Fark – 1.85m

• Slashdot – 1.7m

• Clipmarks – 1.4m

• Diigo – 1.0m

Source: Ebizmba, Sep 2010

And it’s getting more and more social…Source: Socialmarker, Sep 2010

But which ones have ‘follow’?Source: Socialmarker, Sep 2010

Our favourites!

• Fast, easy, found on Google, Analytics

• Has follow, gets reads, fast, Analytics

• Fast, easy, forgiving, retro-editable

• Fast cut ‘n’ paste, follow, comma tags

• Fast, easy, follow, retro-editable.

Make your content shareable

Digital PR distribution

PRWeb: how it works

PRWeb: Choose SEO

‘Enhancements’

Payment – pick a card

Payment – your details

Receipt – thank you

Upload your release

Completed release

PRWebconsole

Thank you!

Any questions?

Roan Fair

Intergage, Search Marketing Consultant

Tel: 0845 456 1022

Web: www.intergage.co.uk

Email: rfair@intergage.co.uk

LinkedIn: www.linkedin.com/in/roanfair

Twitter: http://twitter.com/roanfair

Intergage Blog: http://blog.intergage.co.uk/