maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING
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Transcript of maximise your web marketing DIGITAL PR AND SOCIAL BOOK MARKING
Social Bookmarking
Creating links, driving traffic
Roan Fair
Search Marketing Consultant
www.intergage.co.uk
Today’s agenda…
• What is Social Bookmarking?
• Why is it important?
• Why should I use it?
• How do I use it?
• Hint and tips
What is social bookmarking? Why?
• All your bookmarks in one place
• Quick, easy research resource
• Sharing social community
• X-Factor – vote them up
• SEO, PageRank and ‘follow’
Social bookmarking
• Digg – 27.5m monthly visitors
• Buzz – 16.0m
• Reddit – 15.5m
• Stumbleupon – 15.0m
• Delicious – 5.5m
Source: Ebizmba, Sep 2010
Social bookmarking
• Mixx – 2.6m monthly visitors
• Fark – 1.85m
• Slashdot – 1.7m
• Clipmarks – 1.4m
• Diigo – 1.0m
Source: Ebizmba, Sep 2010
And it’s getting more and more social…Source: Socialmarker, Sep 2010
But which ones have ‘follow’?Source: Socialmarker, Sep 2010
Our favourites!
• Fast, easy, found on Google, Analytics
• Has follow, gets reads, fast, Analytics
• Fast, easy, forgiving, retro-editable
• Fast cut ‘n’ paste, follow, comma tags
• Fast, easy, follow, retro-editable.
Make your content shareable
Digital PR distribution
PRWeb: how it works
PRWeb: Choose SEO
‘Enhancements’
Payment – pick a card
Payment – your details
Receipt – thank you
Upload your release
Completed release
PRWebconsole
Thank you!
Any questions?
Roan Fair
Intergage, Search Marketing Consultant
Tel: 0845 456 1022
Web: www.intergage.co.uk
Email: [email protected]
LinkedIn: www.linkedin.com/in/roanfair
Twitter: http://twitter.com/roanfair
Intergage Blog: http://blog.intergage.co.uk/